Bank Muscat to flag off Tadhamun CSR initiative in Dakhiliyah region

The programme focuses on distribution of basic electronic home appliances, including air-conditioners and refrigerators, to beneficiary families

MUSCAT: Bank Muscat, the flagship financial services provider in the Sultanate, is all set to flag off its Tadhamun programme coinciding with the holy month of Ramadan in Dakhiliyah region as part of ‘Imprints’ corporate social responsibility (CSR) initiative.

Reiterating the bank’s dynamic ‘Let’s Do More’ vision and values of accountability and partner- ship, the Tadhamun programme, launched in partnership with the Ministry of Social Development, reaches out to social welfare families across the Sultanate, helping them to cope with the arid weather conditions. The programme focuses on distribution of basic electronic home appliances, including air-conditioners and refrigerators, to beneficiary families.

The Tadhamun convoy of vehicles carrying the bank’s employees and volunteers will distribute basic electronic home appliances to beneficiary families in Dakhiliyah region and continue the programme during the holy month to beneficiary families across the Sultanate.

AbdulRazak Ali Issa, chief executive, said: “The Tadhamun initiative is a fine example of the public-private partnership launched by the bank in association with the Ministry of Social Development to support deserving families. The programme reiterates the bank’s dynamic vision, reaching out to different segments and ‘Doing More’ for society as a whole. Committed to sustainable development, the bank utilises every opportunity for partnership in building the nation by creating opportunities for individuals and communities to grow and prosper. The bank works closely with local communities with the aim of improving living standards in a manner that complements the national economy.”

Bank Muscat has lined up a series of programmes under the banner of ‘Ramadan Al Kheir’ to benefit different segments of society during the holy month of Ramadan. As part of the bank’s sustainability vision, the distribution of basic home appliances to an average 150 families every year contributes to a safe, healthy environment in which children can be raised and adults enjoy comfortable lives. Oman experiences a sub-tropical, dry and humid climate necessitating the requirements for refrigerators and air-conditioning units for the wellbeing of people. This helps the families to utilise their limited income on more important requirements.

To date, the programme has successfully distributed refrigerators, freezers, air-conditioning units, washing machines, ovens, cooking ranges and TVs to beneficiary families. The bank has also renovated homes belonging to social welfare families.

Bank Muscat has the largest network of branches in the coun- try, therefore staff at all levels are encouraged to join in the distribution of appliances to families in their areas. This further reiterates the bank’s commitment to partnership with the government and the local community.

Since its inception, the corporate social responsibility department of the flagship financial services provider in Oman has taken major strides in nurturing a socially responsible culture in the bank. All CSR programmes draw from the bank’s values of leadership and partnership, creating a positive impact on society. As the bank progresses on the path of sustainable development, new opportunities are explored. In line with the corporate ethos, bank employees are engaged in creating opportunities to help the community through various initiatives.