Joyalukkas conducts 75th blood donation camp

DUBAI: Joyalukkas, the world’s favourite jeweller, is an organisation that is strongly committed to CSR activities because the group’s visionary chairman Joy Alukkas believes “Every organisation should be responsible for the society and environment they exist in”.

In the UAE blood is one of the most important contributions, since hospitals barely manage to gather the quantity of blood required to serve the populations needs. The Joyalukkas Foundation, the Group’s CSR division, leads various initiatives that save lives and foster community well being throughout the year. Frequent blood donation drives, where Joyalukkas employees and the public voluntarily give lifesaving blood is one of them

Beginning in the UAE in 2004, Joyalukkas Foundation, headed by Jolly Joy, director, Joyalukkas Group has organised blood donation drives throughout the 11 countries Joyalukkas operates in. Under the banner ‘Donate blood. Be a Hero’ and with the support of the Dubai Department of Health & Medical Services, Joyalukkas conducted its 75th blood donation camp at Latifa Hospital, Dubai on June 13.

“The blood donation drive is an invaluable service to the public,” said Joy Alukkas, chairman & MD, Joyalukkas Group. “And we would like to thank everyone, especially our staff, who has wholeheartedly participated in this initiative, some from the first one in 2004. Every minute, someone needs blood because were injured in an accident, in surgery or have an existing condition that requires regular blood donation. In the UAE, the need to donated blood rises during summer and especially in the month of Ramadan. That is why it means a lot to conduct this drive now, and during the UAE’s appointed Year of Giving. With 1 unit of blood and just 15 minutes of your time, you could be a hero to up to three people.”

The Joyalukkas blood donation campaign has collected 2,600 units of blood in the UAE alone, and has begun platelet donations. A stateof-the-art system also maintains the details of every donor for quick reference should the need arise.