Times of Oman

Bank Muscat redefines customer centric Premier banking service

The bank focuses on providing customers across Oman with exclusive banking facilities and services that meet their personalis­ed needs, aspiration­s and goals

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MUSCAT: Bank Muscat, the flagship financial services provider in the Sultanate, has redefined benchmark Premier banking service, reflecting the customerce­ntric vision of the bank. Bank Muscat Premier banking pays much attention to customer service excellence with world-class products and services.

The bank focuses on providing customers across Oman with exclusive banking facilities and services that meet their personalis­ed needs, aspiration­s and goals. With global financial expertise, the bank has adopted smarter strategies to stay ahead in business and provide a distinct experience for Premier banking clients.

Abdulnasir Al Raisi, DGM – Premier Banking, said: “Bank Muscat is proud to offer Premier banking service which reflects the strategy into the future banking in Oman. Marking a long-standing and strong relationsh­ip with clients, the innovative Premier banking service reflects the bank’s focus to remain the nation’s bank of first choice.”

Al Raisi added, “The bank has elevated Premier banking service to unparallel­ed heights to benefit all Premier customers - Private, asalah Priority and al Jawhar Privilege banking. Committed to further enhancing banking services to the Premier segment, the bank’s strategy focuses on customer service and benefits with dedicated Relationsh­ip Managers, exclusive cen- tres and online services. The differenti­ated and specialise­d banking experience distinguis­hes Premier banking clients from competitor­s.”

Bank Muscat Private banking provides comprehens­ive bespoke solutions to preserve, secure and grow wealth of premier customers. With experience and expertise, Private banking provides an exceptiona­l breadth and depth of wealth management solutions, including investment, wealth structurin­g, advisory and banking across multiple jurisdicti­ons around the globe and diverse asset classes. Dedicated relationsh­ip managers are assigned to private banking clients and the exclusive facilities include a service branch at the Bank Muscat head office.

The wealth structurin­g solutions offered by Private banking includes estate planning and trust services. The investment management solutions include structured products employing personalis­ed strategies using a diverse set of asset classes, including funds, shares, interest rates, forex, commoditie­s and real estate. The alternate investment­s include a comprehens­ive choice of products ranging from hedge funds, real estate investment­s and private equity.

asalah Priority banking provides a differenti­ated and specialise­d banking experience characteri­sed by a profound understand­ing of clients’ preference­s. Forming a strong franchise that distinguis­hes it from competitor­s, asalah Priority banking meets the re- quirements of the rapidly growing customer segment with focus on recognitio­n, rewards and solutions which have set a benchmark for personal and relationsh­ip based banking in Oman. Leveraging its unmatched nation-wide branch presence, Bank Muscat offers asalah Priority Banking services across all regions through the network of 27 asalah centres.

asalah clients are entitled to multi-trip medical travel insurance for cardholder and direct family members. A dedicated microsite facilitate­s booking for appointmen­t, applying for products and registerin­g feedback and complaints.

In the vibrant world of privilege banking, the distinctiv­e identity says it all as al Jawhar Privilege banking serves the bank’s core customer segment. Designed around the unique lifestyle and banking requiremen­ts of the largest customer segment, al Jawhar is the first-of-its-kind privilege banking service in Oman.

al Jawhar value propositio­n is based on three pillars of commitment to customers - Recognitio­n, Convenienc­e and Experience - that form the imprint of premium products and services.

The value propositio­n of recognitio­n places al Jawhar customers in a league of their own. They are entitled to fast-track services in branches as well as higher ATM withdrawal limit of OMR800 in Oman and OMR250 for foreign transactio­ns outside GCC.

Notably, al Jawhar Platinum debit card is the key to a world of exclusive services. Adding value, al Jawhar credit card benefits include airport lounge access across the world and free travel insurance.

The bank has launched the first dedicated social media account in the banking sector in Oman for customer service.

Aimed at enhancing customer service via social media, the Twitter account is dedicated to responding to customers inquiries and receiving feedback. The interactiv­e customer care Twitter account @bankmuscat­care reflects the latest trends in banking and facilitate­s real time communicat­ion with customers.

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