Tadhamun convoy reaches Muscat, Dhahirah homes

Tadhamun convoy of vehicles carrying Bank Muscat’s employees and volunteers distributed basic electronic home appliances to beneficiary families identified by the Ministry of Social Development

MUSCAT: The Tadhamun corporate social responsibility (CSR) initiative launched by Bank Muscat, coinciding with the holy month of Ramadan, reached the governorates of Muscat, Batinah and Dhahirah.

Reiterating the bank’s dynamic ‘Let’s Do More’ vision and values of partnership, the Tadhamun convoy of vehicles carrying the bank’s employees and volunteers distributed basic electronic home appliances to beneficiary families identified by the Ministry of Social Development.

The objective of the CSR initiative is to address the requirements of beneficiary homes, which do not have basic home appliances. Basic electronic home appliances were distributed to beneficiary homes in the wilayats of Muscat, Batinah and Dhahirah governorates, providing them with an opportunity for a better quality of life. The Tadhamun distribution will be carried out across Oman through Ramadan.

The Tadhamun initiative is a fine example of the public-private partnership launched by the bank in association with the Ministry of Social Development to strengthen the hands of beneficiaries. Through the Tadhamun programme, the bank seeks to reaffirm its commitment to ‘Doing More’ for society as a whole.

Bank Muscat has lined up a series of programmes under the banner of ‘Ramadan Al Kheir’ to benefit different segments of society during Ramadan. As part of the bank’s sustainability vision, the distribution of basic home appliances to an average 150 families every year contributes to a safe, healthy environment in which children can be raised and adults enjoy comfortable lives. Oman experiences a sub-tropical, dry and humid climate necessitating the requirements for refrigerators and air-conditioning units for the wellbeing of people. This helps the families to utilise their limited income on more important requirements.

To date, the programme has successfully distributed refrigerators, freezers, air-conditioning units, washing machines, ovens/ cooking ranges and TVs to beneficiary families. The bank has also renovated homes belonging to social welfare families.