SPAR launches ‘Natural’ concept

To deliver the freshest and healthiest foods to customers and satisfy the growing demand for organic food and drink, SPAR launched a ‘Natural’ concept at its Madinat Sultan Qaboos branch

MUSCAT: Consumers are becoming more conscious of the advantages of healthy living in a fast-paced world, and the significance of consuming fresh, unadulterated produce that enhances their overall health.

Growing consumer interest in fresh, natural and organic products is also being connected to them using food to manage their health issues like diabetes, hypertension among others.

To deliver the freshest and healthiest foods to customers and satisfy the growing demand for organic food and drink, SPAR in Oman has launched a ‘Natural’ concept at its Madinat Sultan Qaboos branch.

The launch event of the Naturals section at SPAR Oman’s Madinat Sultan Qaboos branch was attended by Kanan Kapadia, director, SPAR Oman; Sridhar Moosapeta, CEO SPAR Oman; Devendra Kumar Kolapalli, general manager, SPAR Oman; Narges Mirza, Owner and Founder, Pairidaeza Organic Farm and Rhonda Janke, Professor, Sultan Qaboos University.

Understanding the benefits of consuming natural and organic foods, SPAR Oman has added products in multiple categories including gluten-free, organic, vegan, wheat free, vegetarian, dairy free, lactose-free and sugar-free at the section.

SPAR Oman’s organic fruits and vegetables have been sourced from a family farm in Oman, which produces leafy vegetables, fruits, eggs, poultry, milk and meat. The farm, which covers a 10,000 sqm, is three years old and is run by two agricultural engineers and a number of farmers. This farm is certified by USDA.

In all, there are 268 organic and natural products and they will be sourced from countries including Germany, Italy, USA, United Arab Emirates, India, UK, Canada, and many others.

The natural products range will include snacks, breakfast items, baby food, confectionery, culinary product, instant prepared food, pulses, bread and rolls, to name a few.

Plans are on to launch this section, which celebrates great, healthy food from start to finish, in Ghubra and other SPAR outlets across Oman.