Lux Industries makes its entry to Oman

MUSCAT: Lux Industries Limited, known for its innovative and high-quality innerwear made a foray in the Sultanate of Oman with a promise to offer the best to the customers from the vast portfolio of the brand.

Lux Industries will be exporting its products under brands like Lux Cozi, Lux Maestro, Lux Premium, Lux Venus and ONN Premium Wear to Oman.

Sanghani Trading

Lux has appointed Sanghani Trading Company as its official distributor for Oman. Sanghani Trading Company is a well-established trading company in Oman with extensive experience in re- tail and distribution of apparel, footwear and accessories.

Lux Industries manufactures more than 100 products across 12 major brands. Lux is present in more than 48+ countries and has reiterated its leadership position in the domestic market with over 900-dealer and distributor network.

Speaking of the strategic expansion, Ashok Kumar Todi, chairman, Lux Industries Ltd, commented, “The demand for our innovative brand offerings continues to increase not only in India but globally. We want to keep things moving in the right direction, so we have our sights set on further expansion. We are proud to announce our entry into the thriving market of Oman and confident of providing high-quality innerwear at reasonable prices to the consumers of Oman.”

With existing operational manufacturing facilities in various parts of India, Lux Industries has recently commissioned an integrated facility in West Bengal, India to ramp up capacity to fulfil its growing demand in India and abroad. Lux Industries has deployed German knitting, Italian cutting and Japanese stitching machinery under one roof thus substantially cutting down the number of outsourced functions and encouraging for more research and development within the company.