Al Maha Ceramics opens polishing and squaring line
MUSCAT: Al Maha Ceramics, one of the leading ceramic tiles manufacturers in Oman, recently launched its new polishing and squaring lines at its factory premises in Sohar. The technology has been brought to the region for the first time.
The company unveiled the new lines under the auspices of Sheikh Ali bin Ahmed bin Mishary Al Shamsi, the Wali of Sohar, in the presence of several high-profile dignitaries, channel partners, contractors, tile distributors, real-estate developers, consultants, customers and members of the media fraternity.
“We are delighted to launch our all-new polishing and squaring lines, as well as to showcase some of our most exclusive product lines. Our tiles are engineered with cutting-edge global technology and materials, keeping in view the European norms and standards, offering modern Italian and Spanish designs that help bring a unique, innovative, and aesthetic look and feel to one’s office and living spaces,” Masoud Al Harthy, Chairman of Al Maha Ceramics, said.
“Al Maha Ceramics is a pioneer in launching differentiated products, and is committed to keeping abreast with the latest technological advancements in the field of ceramic tile manufacturing. This enables us to launch innovative products on a regular basis. In fact, we are adding two new sub-brands to our portfolio - ‘Reflexon,’ a high polished, digitally printed tile available in random patterns with superior strength; and ‘Diamond Edge,’ a superior quality rectified tiles range,” Al Harthy said.
“With the launch of our new polishing and squaring lines, we are focusing on boosting our local market share, while also concentrating on exporting our products to other countries in the Gulf Cooperation Council (GCC) and Mena regions,” he added.
“The new range of tiles is avail- able in random patterns that give them a natural appearance. It is noteworthy that Al Maha Ceramics is the only company in the Middle East to offer high polished tiles with less than six per cent of water absorption, given their extraordinary strength,” he further noted.
Major producer
The company is striving to become a major ceramic tile manufacturing firm in the GCC region, and has been initiating the launch of differentiated products in the market. Al Maha Ceramics has a worldclass manufacturing facility for wall and floor tiles in Sohar and has a distribution network spread across Oman, the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Lebanon, Jordan and Africa.
The company is delighted to achieve yet another milestone in their growth story with the inauguration of the new polishing and squaring lines, and their growing brand portfolio and network proves the increasing confidence that customers and stakeholders have in the brand.