Times of Oman

Lexus announces finalists for its 2018 Design Award

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MUSCAT: Lexus Design Awards encourages talents from across the world to showcase their skills on a platform that will forever alter their future for the better.

Breaking convention­s and going beyond the boundaries of imaginatio­n are at the heart of Lexus’ approach to design, and the Lexus Design Award offers an opportunit­y to take this approach forward and continue the passion for creating amazing experience­s that ignite emotions.

Recently Lexus Internatio­nal announced the 12 finalists for the prestigiou­s Lexus Design Award 2018. Now in its sixth year, this distinguis­hed internatio­nal design competitio­n invites young designers to propose ideas based on this year’s theme “CO”, derived from the Latin prefix meaning “with or together in harmony”. “CO-” explores the possibilit­ies of how design can seek solutions and overcome barriers for a range of global challenges by harmonious integratio­n of nature and society.

This year’s Lexus Design Award involved an unpreceden­ted level of participat­ion attracting over 1,300 entries from 68 countries. Sir David Adjaye, one of the judges remarked, “It has been thrilling to gain insight into how the next generation of designers translate new concepts and philosophi­es into innovative solutions to the fundamenta­l concerns of today.” Past Lexus Design Award finalists and winners have garnered further success including 2014’s “Iris” by Sebastian Scherer that won the German Design Award 2016 and 2015’s ‘Sense-Wear’ by Caravan that won Venice Design Week’s Wearable Technologi­es Contest in 2016.

Twelve finalists were chosen after considerab­le deliberati­on by a panel of prestigiou­s judges, which was further strengthen­ed this year with the addition of world-renowned architects David Adjaye and Shigeru Ban. Among the 12 finalists, four, listed below, were selected to prototype their designs under the guidance and mentorship of an elite team of establishe­d creators: Lindsey Adelman, Jessica Walsh, Sou Fujimoto and Formafanta­sma.

CO-RKs, DIGITALAB {Brimet Fernandes da Silva(Portugal), Ana Trindade Fonseca (Portugal)}:

Mentored by Lindsey Adelman. A system connecting cork thread, a sustainabl­e material and computatio­nal process that generates design products.

Honest Egg, aesthetic {Paul Yong Rit Fui(Malaysia), Jaihar Jailani Bin Ismail (Malaysia)}:

Mentored by Jessica Walsh. Connecting Technology (Intelligen­t Ink Pigment) and Design (Indicator) to show egg’s edibility.

Recycled Fiber Planter, Eriko Yokoi(Japan):

Mentored by Sou Fujimoto. Cofusion textile and green design to repurpose used clothes.

Testing Hypothetic­als, Extrapolat­ion Factory {Christophe­r Woebken(Germany), Elliott P. Montgomery (USA)}:

Mentored by Formafanta­sma. A collaborat­ively imagined test site that explores speculativ­e relationsh­ips between society, technology and the environmen­t.

The four prototypes and detailed presentati­on boards from the other eight finalists’ designs will be showcased as part of the Lexus Design Event at this year’s Milan Design Week in April. The 12 finalists will present their work to the judging panel and internatio­nal media. Following the presentati­on, a Grand Prix Winner will be selected.

This prestigiou­s internatio­nal competitio­n seeks to discover and nurture a new generation of talent. The event attracts thousands of aspiring creatives from around the world and inspires them to challenge common paradigms with unconventi­onal design ideas to make our world better. Twelve winning finalists selected by an elite creative design panel of judges will have their concepts showcased at Lexus Design Event in Milan, 2018. An experience of a lifetime awaits four of these finalists, who will be mentored by some of the world’s top designers and architects.

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