New Q50: Designed to push you further
Through the Red Sport 400 grade, Infiniti’s designers have brought the model in line with its ‘designed to perform’ ethos
MUSCAT: The new Infiniti Q50 is defined by performance and the enhanced sports sedan, featuring refreshed exterior and interior design and innovative technologies, is designed to empower and support the driver.
The new Q50 retains its sleek proportions and athletic stance while establishing a greater visual differentiation between model versions, including the performance-inspired ‘Red Sport 400’. Through the Red Sport 400 grade, Infiniti’s designers have brought the model in line with its ‘designed to perform’ ethos.
A senior spokesperson at Infiniti Oman, from the house of Suhail Bahwan Automobiles (SBA), said, “The new Q50 delivers an empowering and rewarding drive thanks to innovative powertrains, including the award-winning 3.0-litre V6 twin-turbo engine from the new and exclusive ‘VR’ powertrain family, which was recently named on the prestigious 2017 Ward’s ‘10 Best Engines’ list.”
Changes to the interior blend artistry with innovation, with stitching and the use of authentic materials, further elevating the level of craftsmanship inside the Q50. The Infiniti InTouch Services bring the future of in-car connectivity to the interior, while the inclusion of the brand’s ‘spinal support’ seats ensures a comfortable space in which to spend time.
Innovative technologies empower and support the driver while giving a glimpse into the automotive future. The new Q50 is the first Infiniti vehicle to use Drive Assist Technologies as the overall brand for the company’s driver support technologies.
Coinciding with the refreshed look of the new Q50 is the introduction of a new grade structure - Luxe, Sport, Blue Sport and Red Sport 400 - which sees differentiation in the look of the rangetopping sports grades. This has allowed Infiniti designers the opportunity to tailor different designs according to the attributes and character of the models within the range. The ‘Sport’ grade adds performance-focused exterior design, while further enhancements and the most powerful engine appear exclusively in the ‘Red Sport 400’ grade.
All grades benefit from an update to Infiniti’s signature doublearch grille, which creates a strong first impression. The grille’s threedimensional, textural quality has been enhanced with a deeper detailing of the waved mesh pattern surface and chrome surround. Rising from the double arch grille is a smooth and commanding character line, which flows energetically through the side of the body like a wave, creating a highly fluid profile - a trademark Infiniti look.
Designers have also evolved Infiniti’s signature lighting at the front and rear of the car across all grades. The LED headlamps enhance Infiniti’s trademark ‘human-eye’ aspect, while new slimmer combination LED rear lamps, derived from the Q60 sports coupe, result in a more delicate appearance with a sharper light signature.
Further design changes at the front of the Q50 for Sport and Red Sport 400 model grades include a more angular front bumper and wider, lower air intakes - adding greater visual potency. Inspired by Infiniti’s ‘zero lift’ approach to aerodynamic efficiency, the new Q50 boasts a more prominent aerofoil at the base of the front bumper.
Design details specific to the Red Sport 400 model grade assert the new Q50’s performance credentials and add an aggressive, confident aura. With its 3.0-liter twin-turbo V6 engine capable of generating 400 hp, Infiniti’s designers have sought to symbolise the performance potential of the Red Sport 400 in its appearance, bringing the car in line with the brand’s ‘designed to perform’ ethos.
SBA is largely committed to supporting Infiniti Oman’s growth in the Sultanate through a major emphasis on customer satisfaction and by providing world-class after-sales services in Oman.