Sabco Media launches Virgin Radio Oman

MUSCAT: The radio market in Oman is set to become more exciting as Sabco Media continues to play a leading role in transforming the media and radio landscape. Sabco Media has ended months of speculation with officials confirming that Virgin Radio Oman is on air from March 8 on 100.9FM.

Sabco Media has confirmed that the station’s ethos is attention-grabbing and edgy, focusing on the youth and young at heart, today a super influential, powerful lifestyle, fashionable and techsavvy audience. The programming embodies an eclectic mix of music, entertainment, chat, celebrity news, and live events. The presenters are excellent.

As part of the Virgin Radio global network, proven methodologies and tools are being implemented, to create the listener and engagement experience, with the right ecosystem to enable communities to invest in brands, products and services.

Eihab Abutaha, CEO, Sabco Communication Group, said, “We are pleased to take the strategically important step launching Virgin Radio Oman and enlarging our portfolio. We want to command a leading role in the radio market and media space transforming our business into value for all our stakeholders and partners. This development promises new opportunities across our complete portfolio enabling reach in unprecedented ways.”

Virgin Radio Oman is part of the renowned global Virgin Radio network, Virgin Radio International.