A’Saffa Foods board approves financial results for 2017
Times News Service
MUSCAT: A’Saffa Foods, the nation’s fastest growing fully integrated poultry and most successful Omani food producers, has acknowledged the contribution of the company’s staff who worked hard to achieve goals that were set to maximise shareholder returns in 2017. The company’s financial results were announced by company Chairman Sheikh Rashid Saif Mohammed Al Saadi.
The chairman dedicated the financial results to the hard work and dedication of the organisation’s employees across the company’s ever-expanding business units. The total net sales for 2017 reached over OMR31.94 million.
Speaking at the AGM, CEO Dr Nasser Zahir Nasser Al Maawali said, “At A‘Saffa Foods, we understand that the focus on operational excellence is vital for the future success of the company, just as the creation of long-term value for all stakeholders, while ensuring sustainability in operations is also key. In keeping with this, the company continues to focus on dynamic markets and is committed to improving previous performance records.”
The chairman emphasised that in the year 2017 the company was able to achieve strong financial results.
He said, “Through our state-ofthe-art highly automated plant — A’Saffa Food Processing—that is located in Rusayl in Muscat, we ensure all value-added processed value products are delivered to our consumers fresh, pure, healthy and tasty. Furthermore, with our range of processed food products that include poultry, red meat, frozen vegetables and fruit pulp under the A’Saffa, Khayrat, Taybat and Ekhtiari brands, we ensure sustainable growth and brand variation that help us achieve great net sales year-onyear. We look forward to spearheading our operation in the same manner the following year too.”
“The year 2017 has been an exceptional year for our company with strong performance across all dimensions. It has been made all the more memorable with the organisation crossing the OMR31 million mark in revenue at the end of the financial year. This has been made possible due to the sustained performance of our employees, the executive management and the higher management,” the chairman said.
A’Saffa Foods is proud to be a leading domestic poultry producer in Oman with a market share that is steadily growing, courtesy the constant introduction and addition of poultry and allied products to the brand’s portfolio.
The key factors in securing such brand prominence in Oman have been the very aggressive and innovative work undertaken by the marketing and sales departments, which promotes the company’s varied and diverse range of products to the public across the Sultanate. The meticulous scientific management undertaken at A’Saffa’s farms is also worth mentioning.
Al Maawali said, “A’Saffa Foods has won a prestigious international accolade —̦ the Cobb Champion Award for Excellence in breeder (parent birds) performance—and is humbled to have consistently found ways to delight our loyal customers and ensure that we deliver on our promise to provide ‘100% Real Halal, Natural and Tasty, Healthy and Safe’ products, which consistently deliver the highest quality standards. Our products are packed full of taste, protein and are part of a healthy balanced diet for families across the Sultanate. We are also taking major strides towards helping enhance food security, as our manufacturing base grows and develops.”
Omanisation drive
Shedding light on its human resource policies and Omanisation drive, Al Maawali said, “At A’Saffa Foods, we believe that while bricks and mortar can be bought, human capital needs to be nurtured and fostered. We develop the talent we have at A’Saffa through periodically planned training and career development programmes, incentives and rewards.” A’Saffa Foods is the perfect example of a company that is friendly and loyal to the society in which it operates.
In coordination with the authorities concerned, the company contributes actively in serving the society surrounding its production centre, by supporting various activities and programmes and collaboration with several society establishments to promote social activity and responsibility by lending a helping hand in the Sultanate.
The Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 per cent and continue in their endeavour to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure of the expansion will be OMR45 million. The expansion project will be implemented in two phases; each phase will be 50 per cent.