Qatar Airways’ Privilege Club launches refreshed brand identity
The refreshed brand identity will include a range of new programme enhancements, and bring a new luxurious look and feel to the programme, coinciding more closely with Qatar Airways’ brand
DOHA: Qatar Airways’ Frequent Flyer Programme, Privilege Club announced the launch of its refreshed brand identity, under the slogan – ‘Don’t just collect miles, collect memories’.
The refreshed brand identity, which was initially announced at ITB Berlin earlier this month, will include a range of new programme enhancements, and bring a new luxurious look and feel to the programme, coinciding more closely with Qatar Airways’ brand.
Over the upcoming weeks, Privilege Club will launch a number of celebratory offers and more programme enhancements, including a new member log-in area, dashboard and other functionalities designed to make the members’ experience with Qatar Airways easier and more seamless than ever before. Programme guides have also been updated to reflect Privilege Club’s new programme changes and newly added partnerships. For Platinum members, the new redesign will allow them to enjoy newly designed membership packs, cards and baggage tags.
The first celebratory offer commences between March 28 and April 12 and will offer Privilege Club members an exclusive chance to earn 3,000 bonus Qmiles in Premium Class and 1,500 bonus Qmiles in Economy Class when booking a ticket by April 12 for travel until September 30. For more information and full terms and conditions visit: www.qmiles. com. Terms and conditions apply please review before booking.
In addition, there is also a second celebratory offer which will commence between April 1-15 and will offer Privilege Club members an exclusive chance to take advantage of a 50% Qmiles discount when they pay using Qmiles at select stores at Hamad International Airport and the Oryx Galleria, Doha
Ehab Amin, Chief Commercial Officer, Qatar Airways said: “We are delighted to present our members with a new vibrant Privilege Club that is contemporary and a reflection of our members’ desires to be recognised and rewarded throughout their travel experience. This new brand identity illustrates our continued commitment to listen to our members and make the programme easier and more engaging to the increasingly discerning world traveller. We are excited to celebrate this event by offering our valued members with the opportunity to earn bonus Qmiles, as well as an exclusive 50% discount using their Qmiles at select Qatar Duty Free stores and at the Oryx Galleria in Doha during the first two weeks of April.”
Additional improvements as part of Qatar Airways’ Privilege Club rebrand include members’ ability to do all their account activities online, including purchasing award tickets using Qmiles, nominating family members to join their membership account, updating personal profiles and requesting services including cabin upgrades, excess baggage, date changes, refunds and much more.
Qatar Airways continues to innovate its product offering and services for all its passengers. Just last week, the award-winning airline launched its latest loyalty programme for its youngest travellers – Oryx Kids Club and Oryx Kids Loyalty Programme, designed to put even more fun into flying for children.
The Oryx Kids Club and Oryx Kids Loyalty Programme offer special new children’s in-flight meal boxes and plush toys on board, in addition to a new and exclusive frequent flyer programme designed just for young passengers. Children between the ages of two and eleven will be able to register for the Oryx Kids Loyalty Programme and earn Qmiles, which they can redeem for attractive awards and exclusive benefits. They will also earn Qpoints, which allow them to upgrade to a higher tier.
Qatar Airways Privilege Club was named ‘Best Rewards Programme’ among airlines in the region and received the ‘Outstanding Benefit’ award at the sixth annual FlyerTalk awards 2017.