Sabco Group partners with Virgin Group

MUSCAT: Sabco Group recently inked an agreement with Virgin Group to launch Virgin Radio Oman. The station was launched on March 18 at 6pm.

Virgin Radio Oman is broadcasting on 100.9FM to the Muscat and Al Batinah regions of the Sultanate of Oman. The station can also be heard via www.virginradiooman.com and through smartphone applications. The station’s programming is in English and music-based and targets the young and young at heart.

Virgin Radio stations broadcast in North America, Europe and Asia and Virgin Radio Oman, through its relationship with Virgin Radio International, have access to cutting-edge radio expertise to deliver listeners exciting and engaging programming.

Sir Richard Branson, the founder of the Virgin Group, commented, “I am delighted that Oman is the latest addition to the Virgin Radio International family and that we’re bringing our great sounding programming to this beautiful country. We worked hard to make sure everything was ready and we have some great presenters, amazing competitions and lots of exciting plans. I am sure that listeners are going to love Virgin Radio Oman.”

Sayyid Khalid Al Busaidi, chairman of Sabco Group, commented, “We are pleased to take the strategically important step of associating with Virgin, and we, at Sabco Group, are delighted to launch Virgin Radio Oman within the Sabco Media portfolio. Our commitment to leadership, growth and great teamwork continues to drive success.”