OHI Leo Burnett secures 6 shortlists for Branding at Transform Awards Mena

MUSCAT: OHI Leo Burnett has secured six shortlists for its work in Branding at the annual Transform Awards Mena, the prestigious benchmark of agencies leading the way in both creative and strategic branding.

For the 5th year running, OHI Leo Burnett made it to the shortlist at the prestigious awards platform. This edition of the awards saw a continuation of growth in entries making it extremely competitive. Amongst other names on the shortlist are regional and global branding houses among other leading regional players.

OHI Leo Burnett was shortlisted for its work with Minerals Development Oman (MDO), in the ‘Best visual identity from the public sector’ category and in the Best visual identity from mining and extractives’ category; for its work with Rakiza (SGRF) in the ‘Best naming strategy’ category, and in the ‘Best visual identity from the public sector’ category, and for its work with ESO Oman and a volunteer group associated with ESO –#SPRINTforOMAN in the ‘Best visual identity from a charity/NGO/not-for-profit’ category, and in the ‘Best naming strategy’ category.

The Transform Award recognises the quality of the brand development work right through the process of development – approach, strategy, creative conceptualisation, right up to execution and application of the brand identity across multiple touch points.

Narayan Iyer, general manager, OHI Leo Burnett said, “The Transform Awards have grown to be recognised in the region as a unique and competitive platform for brands and branding agencies to be lauded for the work.

“The growing number of entries each year is a proof of the importance associated with this platform. This year again, we were able to secure shortlists across all the categories we participated, and our team is rightfully proud of this achievement. Sharing the stage with some of the most reputed branding companies in the world and the region is in itself an accomplishment.”

Testimony

Srikanth Viswanathan, associate general manager and director of Strategy & Planning, OHI Leo Burnett said, “Our branding practice has grown substantially in both scope and industry representation. Being shortlisted in categories from as far as Public Sector to Non-Profits is a testimony to the breadth of thinking, skills and talent arsenal at the agency. We are particularly proud of being recognised in the Arabic department, a challenging space for branding as it involves understanding culture and language at a local level, while we apply global best practices in thinking and approach. As business increasingly are moving to digital creating a level playing field for all brands irrespective of budgets, effective branding will help leaders stay ahead, and challenger brands to push for a better share of the market. We work very closely with our clients over many months to deliver on branding projects, and being shortlisted for the Awards is an endorsement of the success of the journey.”

OHI Leo Burnett is Oman’s leading brand communications agency with a strong creative team of over 20 in strategy, creative and graphic design and studio functions. The agency has a prestigious roster of clients and proudly serves Oman as a 100% Omani entity owned by the OHI Group.