Times of Oman

Ooredoo customer service champions become social

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MUSCAT: Ooredoo is redefining the role of its customer service champions with the recruitmen­t of 13 new digital champions.

In addition to answering customers’ phone calls at the Contact Centre, the new Digital champions will also serve them through Social Media, Ooredoo’s Live Chat, and WhatsApp. Upon joining, the new champions will be trained on the necessary communicat­ions skills to handle clients on social media and chat.

Ian Dench, chief executive officer at Ooredoo Oman, said, “We live in a world where social media and chat dominates how we communicat­e and customer expectatio­ns are constantly shifting. It makes sense that we serve our customers through the channels that meet their needs. However, this requires a new set of skills and we are pleased to be expanding our training beyond traditiona­l call centre teaching to a completely new set of skills.

Beyond the new recruits and throughout the year, all of Ooredoo’s existing Champions will receive the training.

Ooredoo already has an impressive and growing social media fan base of over 1 million with thousands of interactio­ns every month.

Ooredoo launched earlier this year, a real-time live chat service on its award-winning app, enabling real-time person-to-person chat, the service provides a gateway for app-users to receive instant support from anywhere.

Ooredoo also recently launched a dedicated WhatsApp number for Superfast Fibre customers to place orders for their plan of choice by simply sharing a house location and civil ID with the WhatsApp number 95103000.

The new direction in its Customer Care is part of Ooredoo’s efforts to transform Oman’s digital landscape and subsequent­ly, contribute to a more knowledge-based and interactiv­e telecommun­ications sector. Ooredoo continues to provide Oman of the highest quality of products and services by implementi­ng the latest innovative technologi­es to create a unique user experience. The company’s new digital champion role ensures that Ooredoo remains ahead of the telecommun­ication landscape in the Sultanate.

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