Times of Oman

Oman takes spotlight at ATM

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Times News Service

MUSCAT: Oman continues to take the spotlight at the ongoing Arabian Travel Market (ATM) 2018 at the Dubai World Trade Centre, as one of the most soughtafte­r destinatio­ns in the Middle East and around the world.

A high-profile delegation led by the Oman Ministry of Tourism has been actively promoting the latest tourism and developmen­t projects aimed at meeting the demands of an ever-growing number of tourists. The number of hotel establishm­ents increased from 337 in 2016 to 367 in 2017.

Oman’s participat­ion at ATM 2018 is aimed at further strengthen­ing growth in the number of tourists during the holiday season. This has led to the launch of a wide array of tourism packages. The tourism sector has increased its various promotiona­l campaigns and activities, especially during the summer, when the Sultanate is known for its cool sites such as “Khareef Dhofar”, “Jebel Akhdar”, “Jebel Shams”, “Al Ashkharah”, in addition to the coasts of the central provinces. Marine tourism is one of the most popular activities, with an increasing demand at Al Khairan shores, “Al Mouj Marina” in Muscat, “Al Masnaah” at the coast of Batinah, and “Bukha” in Sur.

Maitha Saif Al Mahrouqi, Undersecre­tary of the Ministry of Tourism, Oman, noted that the Ministry was committed to driving efforts that would increase the number of internatio­nal visitors. She lauded the steps taken by the Sultanate to entice more tourists, such as the decision to allow Indian, Chinese and Russian travellers who hold Schengen, Australian, American or Canadian visas, to enter Oman for tourism purposes.

Al Mahrouqi added: “We continue to adopt strategies aimed at providing modern infrastruc­ture to ensure the comfort of tourists and provide them with an exceptiona­l experience during their stay in Oman. Our positive outlook is reinforced with the implementa­tion of a series of quality projects between 2015 and 2018, including the opening of premium hotels. All these efforts are in line with our mission to meet the objectives of Oman’s Tourism Strategy 2040.

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