Lulu launches Dream Drive 2018 campaign to reward its customers

MUSCAT: With the holy month of Ramadan fast approaching, Lulu Oman has launched its much-anticipated Dream Drive campaign 2018 to reward its customers generously.

The two-month-long promotion, which will run from April 23 to June 21, is organised by Lulu every year to celebrate the ‘The Month of Giving’ with its customers, by giving them a chance to win amazing prizes. The campaign will be held in all the outlets of Lulu in Oman.

Standing firm on its policy of being eco-friendly, Lulu has created a novel concept of digitalising its Dream Drive 2018 campaign. Last year, the group had introduced the eRaffle Winner Management System, in association with Infocomm – Oman, to reduce paper consumption and endorse of environmental conservation. For this year’s Dream Drive promotion, Lulu offers its customers a chance to win 8 Ford Expedition 4WDs as grand prizes and a range of 40 fabulous gifts, including Smart TVs, Cooking Ranges, Refrigerators, Air coolers, and Tablets, from Ikon. The eight electronic draws will be held on April 30, May 7, May 14, May 21, May 29, June 4, June 13, and June 25.

To receive the eRaffle coupons, customers have to purchase goods worth OMR.10, followed by registering themselves online. The raffle coupons for valid claims will be sent to the customers by email or SMS within 48 working hours. Purchases from Lulu web store will not be included in the promotion. Customers who have registered once will only be required to enter their mobile numbers for subsequent registrations.

Speaking about the promotion, Ananth A. V., director of Lulu Hypermarkets Oman, India & Sri Lanka, remarked, “Giving always brings out the best in us. There is truly no better feeling than doing something good for others. We see the month of Ramadan as an opportunity to give back something to our beloved customers. The campaign is truly a reflection of the spirit of the season. The Dream Drive campaign has always been a much-anticipated event for both the organizers and the customers. The promotion serves as a platform for us to appreciate and thank our customers for their continued support.”

Commenting on the campaign, Shabeer K. A., regional director – Oman, stated, “Lulu has been successfully running the Dream Drive promotion across Oman for 17 years in a row. As Ramadan is the best time of the year and a month of generosity and giving, we have tailored our grand promotion around this time of the year to be in line with the spirit of the season. The feedback that the promotion has generated to date is indeed remarkable. I am sure the enthusiasm and excitement over the past years would continue to be demonstrated in the coming year too. We wish all our shoppers a blessed month ahead.”

Lulu Group has been renowned for setting a benchmark in the retail sector by bringing extraordinary promotions and offers for its customers to suit every occasion and season. Along with the Dream Drive campaign, customers can avail a variety of deals on popular Ramadan essentials, as well as great offers and discounts for the season. With 144 stores across the globe, Lulu is certainly the most preferred shopping destination for the multi-ethnic communities of the Sultanate.

The group has continuously succeeded in retaining the No.1 position in the organised retail sector across the region.