Middle East leads latest innovations of Nestlé’s iconic brand Kit Kat

Times News Service

The new launch of KitKat Mini Moments Desserts flavours complements the brand’s portfolio of KitKat Mini Moments bars of crispy wafers and smooth luxurious fillings that were launched in the past three years in the Middle East, and has cookies n cream, caramel, milk chocolate, mocha, and hazelnut flavours

MUSCAT: KitKat announced the launch of the first-of-a-kind Kit Kat Mini Moments Desserts in the Middle East featuring four unique flavours inspired from some of the most renowned desserts in the world. The new mini chocolate bars are produced locally in the UAE in a mini portion, with the same indulgent taste and sourced from 100 per cent certified sustainable cocoa.

KitKat Mini Moments Desserts now brings consumers’ favourite desserts in the region in individually wrapped mini chocolate bars featuring cherry brownie, strawberry cheesecake, crème brulée, and tiramisu flavours, with no more than 90 calories in each bar; hence, maintaining the same great taste as ever. The new bars will be available in packs of 15 bars each and will be distributed in the UAE, Saudi Arabia, Kuwait, Lebanon, Jordan, Oman and Bahrain.

Simone Touma, Business Executive Officer of Confectionery at Nestlé Middle East, said: “For over eight decades, KitKat has been a favourite chocolate brand among people of all ages, and to be able to launch the Middle East’s preferred dessert flavours is the icing on the cake. Thanks to the local manufacturing that drives innovation, Nestlé Middle East has now achieved almost 20 innovations in the region alone for confectionery products over the past five years.”

“And the launch of the new KitKat Mini Moments Desserts has established our perpetual efforts to push our confectionery business with consistent innovations as we continue to further reduce sugar in all our products,” Touma added.

These nutritional changes are part of Nestlé’s ongoing commitments and efforts towards continuous product reformulation into healthier options including the reduction of salt, saturated fats, sugar, and smaller portion sizes.

The new launch of KitKat Mini Moments Desserts flavours complements the brand’s portfolio of KitKat Mini Moments bars of crispy wafers and smooth luxurious fillings that were launched in the past three years in the Middle East, and has cookies n cream, caramel, milk chocolate, mocha, and hazelnut flavours.