Savour farm-fresh A’Saffa Foods’ Iftar kits

MUSCAT: In association with the PACP, A’Saffa Foods, is delighted to offer customers and patrons special Iftar Kits this Ramadan. A completely home-grown Omani brand on the other hand - A’Saffa chicken comes out fresh daily from the farms to reach one’s nearest shopping outlet.

The brand’s Iftar kits are available at leading hypermarkets across the sultanate at a special offer price of OMR 9.500, and contain Ramadan favourite products such as the A’Saffa frozen chicken (2 x 1000g), A’Saffa frozen chicken breast (2 x 1000g), A’Saffa frozen chicken thighs (2 x 1000g), A’Saffa frozen chicken drumsticks (2 x 1000g), and A’Saffa frozen chicken mince (2 x 400g).

With the number of healthconscious customers who consume only the freshest of produce on a rise, it is worth mentioning that A’Saffa Chicken have no steroids, no growth hormones, no artificial flavour, no preservatives and no injection of water is used to increase birds weight; and the brand’s chickens are fed with natural yellow corn and soya.

That is not all – at A’Saffa birds are prepared for consumption using true halal techniques that add to the health quotient of the chicken. Thus also making the chickens as close to organic as possible.

Sidhartha Lenka, head of Marketing and Sales, A’Saffa Foods commented, “It is worth mentioning that our nutritionists create an all-natural, high quality diet (yellow corn and soya) for our bird flocks which is formulated in our own feed mills and delivered to the farms. The diet ensures healthy, optimal growth, and is free of added hormones or steroids.

"Each and every product coming out of our farm is produced in line with strict production standards in conformance with local, regional and as well as global standards and regulations thanks to which the consumer is sure that the chicken they finally receive is a high quality and safe product.”

He added, “The farm to table progression which A’Saffa chicken undergo is a fully vertically integrated process - meaning we own the processes under one roof and have control over every step of the process, including the parent farms. We know how our chickens are being raised and what they’re fed. This provides us with a level of traceability and accountability that is unparalleled.

“From the parent farms to hatchery, and from the hatchery to our broiler farms and to our consumer’s kitchens, we have an unbroken chain of quality and food safety; making us the perfect option for family iftars this holy month of Ramadan.”