Al Maha Petroleum launches 1st annual promotional campaign
The launch of ‘Win with Al Maha Lubricants’ aims to reward Al Maha Lubricants customers for their continued support and loyalty to the brand by maximising the value of their purchases and giving them the recognition they deserve
MUSCAT: Al Maha Petroleum Products Marketing Company launched its first annual engine lubricant campaign entitled ‘Win with Al Maha Lubricants’ for its commercial and retail customers. This campaign will continue for two months from July 15 to September 15.
Eng. Mohamed Farid Al Darwish, CEO of the company, announced the launch of the promotional campaign and the distribution of instant prizes to customers who have changed their vehicle engine oil after receiving ‘Scratch and Win’ coupons in the presence of a number of company officials.
The launch of the promotional campaign aims to reward Al Maha Lubricants customers for their continued support and loyalty to the brand by maximising the value of their purchases and giving them the recognition they deserve. In addition, through the continuation of this special offer, there is still a chance for many to participate and win prizes when choosing Al Maha lubricants.
Furthermore, the campaign offers instant prizes for more than 2,700 winners such as free fuel, TVs, mobile phones, tablets, gearbox for transmission and brakes, free car wash and many other valuable prizes are waiting for lucky winners. The Al Maha Lubricants retail customers will receive a ‘Scratch and Win’ card every time they purchase or change the engine oil of the vehicle. The most important feature of the campaign is that each card will carry a different prize. Thus, the campaign is called ‘Win with Al Maha Lubricants’. As for the customers of Al Maha oils, they will receive a voucher to take part in the draw by sending the coupon number via SMS and the customer will be replied with SMS of the successful registration.
On this occasion, Eng. Mohammed Farid Al Darwish, the chief executive officer of Al Maha, said, “Al Maha is always keen to create and launch the strongest and best promotional offers for its customers. This offer is a real opportunity for every vehicle owner to change the lubricants using Al Maha lubricants to participate in the offer to win valuable and immediate prizes through the ‘Scratch and Win’ coupons. We are keen to give the opportunity for winning valuable campaign prizes for the largest possible segment of our loyal customers, and therefore we target, through this campaign, more than 2,700 winners.”
Al-Darwish also pointed out that Al-Maha Lubricants have proven their quality in extending the lifespan of the engines and increasing their performance under extreme climatic conditions overheated by high temperatures by adopting the specifications of high quality and meeting the needs of consumers. This was positively reflected on the good reputation of Al Maha products in the local market in line with the development movement and upgrading of the company’s services according to its strategy and practical policies.
Furthermore, Ahmed bin Bakhit Al Shanfari, general manager of Marketing, Sales and Business Development, said, Al Maha engine oils have a global quality certification from the American Petroleum Institute and is characterised by high quality serving the customers’ expectations. The company has a strong distribution network, as well as a sales team with extensive experience in marketing engine oils in the Sultanate.
He stressed that Al Maha Lubricants are known for their high technology and competitive prices and they have been manufactured according to the latest technologies to improve engine performance and reduce the cost of maintenance, thus gaining the high popularity of all consumers. It meets all their needs including engine lubricants and lubrication of different types and sizes to provide the highest value possible to ensure customers’ satisfaction and give them better performance for their vehicles with high continuity.
He pointed out that Al Maha lubricants have strengthened their leading market position in the Sultanate to meet the needs of the market such as high-performance engine lubricants, which are based on an advanced blend of essential oils and high-quality chemical additives that transcend the concept of protection against metal friction. They form a strong oil layer around the engine parts giving it full care and protection from rust and corrosion.
Al Maha engine Lubricants and lubricants are available at all service stations of the company and are available to all authorised distributors, car sales and maintenance centres across the Sultanate of Oman at good competitive prices.