Hyundai named top brand in JD Power’s 2018 US IQS

Hyundai was one of the most improved brands, moving from sixth to third overall and reducing problems per 100 vehicles by 14

MUSCAT: Hyundai’s new-vehicle quality was among the best in the industry, as the company ranked as the second-highest non-premium brand in J.D. Power’s 2018 US Initial Quality Study (IQS).

Hyundai was one of the most improved brands, moving from sixth to third overall and reducing problems per 100 vehicles by 14.

In the model segments, the Hyundai Tucson was the highestranked small SUV and the fourthbest model overall, while the Santa Fe ranked second in the midsize SUV segment. Hyundai’s cuttingedge Ulsan Plant, which produces Tucson, was awarded the Bronze Plant Assembly Line Quality Award for the Asia Pacific region.

“Customers of the Hyundai brand can feel confident that they are selecting a new vehicle that has one of the best initial and longterm quality rankings in the entire automotive industry,” said Omar Rivera, director, Quality and Service Engineering, Hyundai Motor America. “J.D. Power’s IQS is the industry benchmark for new-vehicle quality, and our 2018 ranking is a result of an enterprise-wide commitment to producing vehicles of the highest quality and educating customers on how to use their car’s technologies and features.”

Hyundai’s strong showing in J.D. Power IQS follows its thirdplace non-premium ranking in J.D. Power’s 2018 Vehicle Dependability Study (VDS). Hyundai’s results in both of these studies demonstrate its quality leadership over time. Tucson also ranked highest in its class in that study.

J.D. Power measures initial quality by the number of problems owners experience per 100 vehicles (PP100) during the first 90 days of ownership, with a lower score reflecting higher quality. Hyundai had 74 PP100, outpacing the industry average of 93 PP100.

The 2018 U.S. IQS is based on responses from 75,712 purchasers and lessees of new 2018 modelyear vehicles who were surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight vehicle categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement. The study was fielded from February through May 2018.

Hyundai provides new values and experiences to customers of today through its ‘Modern Premium’ brand direction, that are unique to the brand and also go beyond what customers expect by combining exceptional performance with reasonable price and emotional elegance. Hyundai is globally recognised for its sophisticated product design, uncompromising quality, safety technology and exceptional value. Hyundai, today, ranks among the top automotive brands in the world and has already overtaken several global majors in quality.

Hyundai’s ability to understand people’s desires and respond quickly to the changing needs of its customers by offering products with futuristic global design & cutting-edge technology has touched the hearts of millions of customers worldwide and is moving fast towards becoming the most beloved brand across the globe. One has to test drive and discover what millions of satisfied Hyundai owners already experience and enjoy – Hyundai stands for uncompromising quality.

Hyundai has a strong presence in the passenger vehicles category in Oman with its wide range of Sedans and SUVs offered with various engine options and trim options. Hyundai offers an array of sedans in Oman including Accent, Elantra, Sonata & Azera, while trendsetters for the modern youth continue to be the Veloster & Veloster Turbo. Ioniq, Hyundai Motor’s innovative Hybrid model delivers an uncompromising design and driving experience coupled with the latest in safety and convenience technologies, makes it an appealing choice for a wide range of buyers.

Hyundai SUV range offers exciting style, versatility, space and comfort. The line-up includes Creta, Tucson, Santa Fe & Grand Santa Fe each designed to fulfil the practical requirements

OTE Group is the distributor for Hyundai in Oman. With a nationwide network of showrooms and service centres, OTE Group ensures that Hyundai customers are never far from getting high-quality service.