Genesis ranked top brand in J.D. Power 2018 APEAL STUDY

MUSCAT: Genesis ranked first in J.D. Power’s US Automotive Performance, Execution and Layout (APEAL) Study among all brands. With a score of 884, Genesis topped the APEAL Study rankings. The first-place finish for Genesis in the 2018 APEAL Study represents a 15-point increase over its second-place finish in 2017.

“At Genesis, our goal is to reach and exceed established customer requirements, and we will continue to reset the expectations for user experience in the luxury space,” said Manfred Fitzgerald, executive vice president and global head of the Genesis Brand.

Overall, the Genesis brand ranked first or second in nine of the 10 premium vehicle attribute categories.

“We are humbled that our brand continues to receive such great accolades that affirm our commitment to quality and the total ownership experience,” said Erwin Raphael, executive director and general manager, Genesis Motor America. “We are honoured to be recognised as a top luxury automaker by both our own network and J.D. Power.”

The APEAL Study assesses how much owners like or dislike 77 attributes in 10 categories of their new vehicle at 90 days of ownership. These attributes include driving dynamics, visibility and safety, storage and space and

The APEAL Study assesses how much owners like or dislike 77 attributes in 10 categories of their new vehicle at 90 days of ownership. These attributes include driving dynamics, visibility and safety, storage and space and interior and exterior design. A total of 67,742 surveys were completed encompassing 31 brands and 176 models

interior and exterior design. A total of 67,742 surveys were completed encompassing 31 brands and 176 models.

Genesis, the newest luxury automotive brand, strives to make a positive difference in the lives of discerning customers, thus becoming an important element of their lifestyle.

As a design-focused brand, Genesis has introduced fascinating models that embody athletic elegance, starting from the brand’s flagship model G90, midsize luxury sedan G80 and its derivative G80 Sport. The recent debut of G70 sport sedan completes the brand’s sedan lineup.

All Genesis models in Oman are offered along with exclusive consumer-centric programmes to elevate the luxury ownership experience through the Genesis mobile app and Genesis Connected Services, for information on the vehicle’s health, driving and maintenance information. The Genesis experience includes complimentary maintenance, roadside assistance, map care service, and courtesy car service. These apart, Genesis customers are entitled to five years /unlimited mileage manufacturer warranty and will get complimentary Genesis Concierge Services – providing Genesis owners with an integrated solution to provide lifestyle management services – combining lifestyle, travel and medical, for a period of 2 years.

OTE Group is the distributor for Genesis in Oman.