Hyundai N to be official safety car of WorldSBK
The signing event was held recently in the Dorna office in the Misano World Circuit in Italy
MUSCAT: Hyundai Motor recently announced its partnership of MOTUL FIM Superbike World Championship (WorldSBK) for the coming three seasons.
The signing event was held recently in the Dorna office in the Misano World Circuit in Italy, during which time Hyundai outlined plans to work closely with WorldSBK to carry out a diverse, innovative initiatives that will provide Hyundai N Brand experiences to the fans throughout the season.
Hyundai N Brand’s three DNA pillars – Corner Rascal, Everyday Sports Car, and Race Track Capability – make the brand a perfect match for the WorldSBK, the fastest production motorcycle world championship series. The company sees this partnership as a great opportunity to showcase its high performance N Brand to fans of motorcycle racing and high performance cars.
“We are very excited to announce our partnership with WorldSBK because we share the same DNA. All N cars are corner rascals, and the essence of motorcycle racing is cornering. WorldSBK is the fastest production bike race, and all N cars are race track capable whilst providing sports car performance in everyday driving,” said Thomas Schemera, Executive Vice President and Head of High Performance Vehicle & Motorsport Division at Hyundai.
“From our brand experience to driving experience, we will make this partnership a global platform for fans to ‘Feel the Feeling’ of N.”
Marc Saurina, WorldSBKCommerical and Marketing Director added: “I’m so happy to announce this news. We are thrilled to welcome Hyundai and its N performance division into WorldSBK. Hyundai is a global brand with great quality and performance, of which a similar definition could be applied to us. Our WorldSBK Official Safety Car drivers are already dreaming of driving the Hyundai N performance vehicles.”
Throughout this partnership, Hyundai will provide its i30 Fastback N as the Official Safety Car for WorldSBK races. The i30 Fastback N is the third Hyundai N high performance vehicle following i30 N and Veloster N, and will make its debut at the Paris Motor Show this October.
The partnership allows visitors to experience the N Brand models through on-site test drives, using race tracks and external circuits. The company will activate local markets through its regional offices and offer hospitality and various experiences to customers at each race. Through the WorldSBK’s infrastructure, it can efficiently build a global test drive platform that appeals to potential customers.
Hyundai Motorsport was first established to demonstrate the high performance capabilities of Hyundai vehicles, but has since successfully participated in a number of rally and racing events, including the FIA World Rally Championship, Nürburgring 24 Hours and TCR. Its high performance technology was redirected to passenger vehicles, giving birth to the N Brand. As a result, the Hyundai N Brand was first announced in 2015, followed by the launch of its first mass-produced vehicle, i30 N in 2017.
Hyundai’s ability to understand people’s desires and respond quickly to the changing needs of its customers by offering products with futuristic global design & cutting-edge technology has touched the hearts of millions of customers worldwide and is moving fast towards becoming the most beloved brand across the globe.One has to test drive and discover what millions of satisfied Hyundai owners already experience and enjoy – Hyundai stands for uncompromising quality.
Hyundai has a strong presence in the passenger vehicles category in Oman with its wide range of Sedans and SUVs offered with various engine options and trim options. Hyundai offers an array of sedans in Oman including: Accent, Elantra, Sonata & Azera, while trend setters for the modern youth continue to be the Veloster & Veloster Turbo. Ioniq, Hyundai Motor’s innovative Hybrid model delivers an uncompromising design and driving experience coupled with the latest in safety and convenience technologies, makes it an appealing choice for a wide range of buyers. Hyundai SUV range offers exciting style, versatility, space and comfort. The line-up includesCreta, Tucson, Santa Fe & Grand Santa Fe each designed to fulfil the practical requirements.
OTE Group is the distributor for Hyundai in Oman. With a nationwide network of showrooms and service centres, OTE Group ensures that Hyundai customers are never far from getting high quality service.