So­har Is­lamic re­lo­cates So­har branch to Al Waqaibah

Times of Oman - - ROUND-UP -

MUS­CAT: In-line with its brand prom­ise for con­tin­ued cus­tomer ser­vice en­hance­ment, So­har Is­lamic, Bank So­har’s Is­lamic win­dow, re­cently re­lo­cated its branch in So­har from Falaj Al Qabail to Al Waqaibah. The branch in its new lo­ca­tion is now fully op­er­a­tional and open to the gen­eral pub­lic.

Com­ment­ing on the re­lo­ca­tion, Mr Salim Khamis Al Maskari, DGM and Head of So­har Is­lamic, said: “Our branches are the prin­ci­pal hu­man touch point for our val­ued cus­tomers and by plac­ing them in strate­gi­cally se­lected lo­ca­tions we want to make sure they serve the largest num­bers of the com­mu­nity. Our newly re­lo­cated branch in So­har is part of a strat­egy fo­cussed on en­hanc­ing cus­tomer ex­pe­ri­ence by of­fer­ing greater ac­ces­si­bil­ity to our prod­ucts and ser­vices through var­i­ous phys­i­cal and dig­i­tal touch points. This di­rec­tion is wit­ness­ing par­al­lel ef­forts to de­liver in­creased ef­fi­ciency across var­i­ous pro­cesses to en­hance ser­vice de­liv­ery”.

So­har Is­lamic’s branch in its new lo­ca­tion, ro­bust in­fra­struc­ture and dis­tinct iden­tity en­joys am­ple car park­ing spa­ces, spa­cious in­te­rior, and con­ve­nient ac­ces­si­bil­ity from dif­fer­ent di­rec­tions in the area. The branch is open five days a week from 8am till 2pm and of­fers the com­plete range of Sharia com­pli­ant prod­ucts and ser­vices for both the re­tail and cor­po­rate cus­tomers. So­har Is­lamic’s up­grades to its branch net­work are di­rected at ac­com­mo­dat­ing mod­ern life­styles by in­still­ing greater lev­els of ac­ces­si­bil­ity and con­ve­nience in con­junc­tion with new brand prom­ise to drive cus­tomer ser­vice ex­cel­lence. Since its in­cep­tion, So­har Is­lamic has es­tab­lished six branches at the fore­front of its op­er­a­tion, in ad­di­tion to es­tab­lish­ing dig­i­tal touch points through its In­ter­net and Mo­bile bank­ing plat­forms, while con­tin­u­ing to en­gage dif­fer­ent seg­ment of the com­mu­nity in var­i­ous so­cial events.

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