OTC to launch fourth ‘Women in Tourism’ ini­tia­tive with OMRAN

Be­ing held at Oman Con­ven­tion and Ex­hi­bi­tion Cen­tre on Oc­to­ber 17, Oman Tourism Col­lege will in­tro­duce a num­ber of in­spi­ra­tional fe­male voices from across the lo­cal tourism sec­tor

Times of Oman - - ROUND-UP -

MUS­CAT: Un­der the pa­tron­age of the Dr Suad Mo­hamed Ali Su­laiman Al Lawati, Vice Chair­per­son of the State Coun­cil, Oman Tourism Col­lege is col­lab­o­rat­ing with OMRAN to or­gan­ise the ‘4th Women in Tourism’ event in cel­e­bra­tion of Omani Women’s Day.

Re­new­ing its an­nual plat­form, OTC will host ladies work­ing in tourism to en­rich lo­cal per­spec­tives on the in­dus­try for as­pir­ing fe­male pro­fes­sion­als, en­cour­ag­ing more women to ex­plore the ben­e­fits en­tailed within a broad range of vi­brant ca­reers.

Be­ing held at Oman Con­ven­tion and Ex­hi­bi­tion Cen­tre on Oc­to­ber 17, OTC will in­tro­duce a num­ber of in­spi­ra­tional fe­male voices from across the lo­cal tourism sec­tor. The event builds on the suc­cess of pre­vi­ous net­work­ing and lead­er­ship pro­grammes in pro­vid­ing women with an op­por­tu­nity to learn about the achieve­ments of women and cel­e­brate their ex­pe­ri­ence as pub­lic and pri­vate sec­tor en­ti­ties come to­gether with OTC stu­dents and fac­ulty mem­bers.

Wafa Saleh Al Bu­raiki, OTC Mar­ket­ing Lec­turer and Spokesper­son of ‘Woman in Tourism’ said: “As Oman’s first spe­cialised col­lege for tourism and hospi­tal­ity our ob­jec­tive is to en­sure that ladies have a clear un­der­stand­ing of the op­por­tu­ni­ties that arise dur­ing a vi­brant ca­reer in tourism. Many jobs ap­proach amidst the de­vel­op­ments within this key eco­nomic sec­tor with over 10% of Oman’s en­tire pop­u­la­tion po­ten­tially em­ployed - in tourism alone - with 500,000 jobs promised by 2040. Prior to that, it’s im­por­tant to re­mem­ber that 21,000 jobs are ex­pected to come on­line in lit­tle over a year as pro­jected by Tan­feedh. If the tourism ex­pe­ri­ence is go­ing to be what we are as­pir­ing to then we re­quire a dras­tic rise in the num­ber of ed­u­cated, well-trained, and qual­i­fied Omani can­di­dates with the tal­ents of women spear­head­ing the de­vel­op­ment of a com­pet­i­tive na­tional work­force”.

Aim­ing to en­gage the younger gen­er­a­tion of Omani women, the event will be ac­com­pa­nied by an on­line cam­paign em­ploy­ing the hash­tag #WomenInTourism. The con­ven­tion aims to raise aware­ness on the tourism in­dus­try as a promis­ing ca­reer path by fea­tur­ing suc­cess sto­ries of Omani women who have al­ready es­tab­lished them­selves in one of Oman’s ma­jor fu­ture in­dus­tries.

Al Bu­raiki added: “On a global scale the tourism in­dus­try has twice as many fe­male pro­fes­sion­als as it does males, largely be­cause per­cep­tions de­ter­mine the in­dus­try as one which be­stows valu­able skills and at­trac­tive prospects for pro­fes­sion­als work­ing within. We are fo­cused on de­liv­er­ing skilled and qual­i­fied young Omani women who can com­pete with ex­pa­tri­ate pro­fes­sion­als in the lo­cal mar­ket and re­main at the fore­front of an au­then­tic and world-class tourism ex­pe­ri­ence”.

Sup­ported by OMRAN, the event will boost the com­pany’s part­ner­ship with OTC as one of the sub­sidiaries in OMRAN’s port­fo­lio. The event em­ploys the frame­work of ‘The Global Goals’, a list of Sus­tain­able De­vel­op­ment Goals (SDGs) agreed by world lead­ing au­thor­i­ties as crit­i­cal fo­cus ar­eas for so­cio-eco­nomic progress. OTC and OMRAN will high­light global trends for the lady lead­ers’ net­work to shed light on a va­ri­ety of top­ics, in­clud­ing women’s em­pow­er­ment, learn­ing, and gen­der equal­ity, in ad­di­tion to pre­sent­ing suc­cess sto­ries of Omani women work­ing in tourism.

Com­ment­ing on OMRAN’s col­lab­o­ra­tion with OTC, Badriya Al Siyabi, CSR Man­ager at OMRAN, said: “Whilst we strengthen the tourism sec­tor’s in­fra­struc­ture in­line with the vi­sion of His Majesty Sul­tan Qa­boos bin Said, we must en­sure that com­ple­men­tary in­vest­ments are made to re­in­force and en­hance other core as­sets. Hu­man cap­i­tal is ac­tively spear­head­ing the de­vel­op­ment of the in­dus­try, and by work­ing with OTC, OMRAN demon­strates its com­mit­ment to en­rich lo­cal tal­ent. As the ex­ec­u­tive arm for tourism de­vel­op­ment, OMRAN has a strong port­fo­lio of projects and in­vest­ments with part­ners from across the in­dus­try, many of which have suc­cess­ful re­la­tion­ships work­ing with Omani women”.

She added: “The tourism in­dus­try is vast and the ini­tia­tive which has been spear­headed by OTC has al­ready recog­nised and show­cased many suc­cess­ful Omani pro­fes­sion­als and the 4th edi­tion will cer­tainly grow and send a stronger mes­sage to sup­port the govern­ment’s plans for di­ver­si­fi­ca­tion and re­al­ize a com­pe­tent fe­male work­force in the tourism sec­tor”.

Badriya Al Siyabi, CSR Man­ager at OMRAN

Wafa Saleh Al Bu­raiki, Mar­ket­ing Lec­turer at OTC

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