Roca One Day De­sign chal­lenge cel­e­brates young Omani tal­ent

The sec­ond edi­tion of Roca’s One Day De­sign Chal­lenge an­nounced Mo­hammed Al Balushi as the win­ner

Times of Oman - - ROUND-UP -

MUS­CAT: Fea­tur­ing over 120 tal­ented par­tic­i­pants from across the na­tion, the sec­ond edi­tion of Roca’s One Day De­sign Chal­lenge (ODDC) has an­nounced Mo­hammed Al Balushi the win­ner.

Sub­mit­ting his project ‘Ha­mam’ on be­half of the Ger­man Univer­sity of Tech­nol­ogy in Oman at the KR In­fra Gala Cam­pus, Mo­ham­mad’s con­cept was de­liv­ered amidst fierce com­pe­ti­tion un­der a tight nine hour sub­mis­sion dead­line, earn­ing the prize of OMR600.

The mem­ber of the jury Mr Ma­sood Raza high­lighted: “The jury was im­pressed by the sim­plic­ity of the de­sign and the clar­ity of fo­cus in meet­ing the needs of less mo­bile pa­tients. The de­sign ad­dresses the first needs and im­proves the life of pa­tients while ad­dress­ing the pri­vacy con­cerns.”

ODDC poses an at­trac­tive chal­lenge for young de­sign­ers and ar­chi­tects, push­ing lo­cal tal­ent as they race against the clock to sub­mit in­no­va­tive con­cepts in­line with Roca’s bath­room prod­uct range. The brief sought de­signs that would im­prove the ex­pe­ri­ence of hospi­tal pa­tients with re­duced mo­bil­ity to im­prove their qual­ity of life with ad­e­quate pri­vacy.

Ex­press­ing his de­light at the out­put of lo­cal tal­ent, M.G. Chen­gappa, Chief Op­er­a­tions Of­fi­cer at Khimji Ram­das In­fra, said: “We are de­lighted to part­ner with ROCA in a plat­form crafted for bud­ding ar­chi­tects and de­sign­ers. En­abling lo­cal tal­ent to en­hance their learn­ing is im­por­tant to the KR Group and a sturdy area of in­vest­ment for us. ODDC not only de­liv­ers a unique learn­ing ex­pe­ri­ence but also pro­vides stu­dents and pro­fes­sion­als an ex­cit­ing op­por­tu­nity to chal­lenge them­selves as they work to reach greater heights, with the added bonus of some ex­cel­lent prizes for just one day’s work”.

Sec­ond prize was awarded to Ibti­haj Al Hatmi for the ‘Smart Prod­uct’ project, earn­ing the de­signer OMR400. Ar. Soumi­tra Chat­ter­jee, a mem­ber of the Judg­ing Panel, com­mented: “The de­sign of­fers a high qual­ity so­lu­tion to pa­tients’ use of the WC area and re­flects our brief to im­prove their ex­pe­ri­ence com­pre­hen­sively.”

Walaa Al Balushi of Cor­duff Oman scooped third prize tak­ing OMR200 for a project en­ti­tled ‘Gen­tle’. Ar. Hi­lal Al Balushi, an ad­ju­di­ca­tor for the com­pe­ti­tion, said” “Walaa’s de­sign was out­stand­ing and com­bines fa­cil­i­ties to help pa­tients cater to them­selves, pro­vid­ing greater pri­vacy, com­fort, and self-suf­fi­ciency.”

In a com­mit­ment to in­no­va­tive de­sign, Roca or­gan­ises the con­test with the aim of sup­port­ing young tal­ent in the early stages of their pro­fes­sional ca­reers. The com­pany took the plat­form global in 2015 to pro­vide a space for de­sign­ers and ar­chi­tects to de­velop their cre­ativ­ity and gain ex­pe­ri­ence, in ad­di­tion to ex­po­sure for the win­ning projects.

This year, the com­pe­ti­tion has grown in­ter­na­tion­ally and en­tered four new mar­kets, no­tably Por­tu­gal, Rus­sia, Oman, United King­dom and China. Joined by Brazil, Sin­ga­pore, Poland, and Bulgaria, who also hosted the first edi­tion of Roca’s One Day De­sign Chal­lenge, the United Arab Emi­rates and Hong Kong re­cently cel­e­brated their third and fourth edi­tions re­spec­tively. Spain, the cra­dle of the Roca One Day De­sign Chal­lenge, how­ever, re­cently cel­e­brated its 7th edi­tion.

One Day De­sign Chal­lenge is an an­nual de­sign com­pe­ti­tion that takes place in var­i­ous cities world­wide. Stu­dents and pro­fes­sion­als un­der the age of 30 in the fields of de­sign and ar­chi­tec­ture are chal­lenged to cre­ate orig­i­nal and in­no­va­tive con­cepts in-line with the com­pa­nies bath­room prod­uct range.

With the high-pres­sure re­quire­ment of sub­mis­sion in just nine hours, the com­pany aims to pro­mote young tal­ent by pro­vid­ing them with ex­po­sure, in­clud­ing their eval­u­a­tion by a judg­ing panel from the same coun­try.

Roca is a com­pany en­gaged in the de­sign, pro­duc­tion, and com­mer­cial­iza­tion of bath­room prod­ucts, in­clud­ing a range of ce­ramic floor and wall tiles used in ar­chi­tects and in­te­rior de­sign­ers. Over 100 years have passed fol­low­ing Roca’s for­ma­tion, which now em­ploys over 23,600 work­ers at 78 pro­duc­tion plants in 170 mar­kets world­wide.

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