Jeep brand celebrates a new record with Juventus

MUSCAT: As the 2018-19 Serie A season begins, the Jeep brand and Juventus are celebrating a significant new record together — an opening run of nine consecutive victories in all competitions.

The previous record - dating back to 1930 - was eight, but Juventus has already shown it can keep pushing its limits, year after year, a characteristic it shares with the Jeep brand, official sponsor since the 2012-13 season.

With the Jeep logo on their chests, the team has achieved the Italian league and cup double an amazing four times in a row - a record that brings to mind 4WD power, in pure Jeep style.

What’s more, the team’s tally of consecutive league titles has now risen to seven, a number that has always been central to the history of the Jeep brand. As long ago as 1945, the CJ-2A, the first Jeep designed for civilian use, already displayed the seven-slot front grille, and over time this feature has become one of the brand’s most genuine, iconic symbols.

The event at which this new record was celebrated saw the delivery of a new fleet of Jeep SUVs which will accompany the team throughout a season that looks likely to offer exciting challenges both on Italian pitches and on the international stage.

Similar challenges are in store for the Jeep brand - in the last quarter, the brand’s sales in Italy grew by 55 percent compared to the same period last year, reaching the highest figure the brand has ever achieved in a single quarter.

In Europe, August registrations grew by 158.1 per cent compared to the same month in 2017 and the total growth in the first eight monthswas 78.5 per cent versus the same period last year - so the Jeep brand is raring to go in its own championship and, like Juventus, has strengthened its team with new players, with the most award-winning SUV range of all time now including four recently launched new models — Wrangler,Compass, Renegade and Cherokee.