Genesis G70 named finalist in 2018 International Design Excellence Awards

The Industrial Designers Society of America evaluated the G70 based on its design innovation, user benefits and social responsibility

MUSCAT: The Genesis G70 was recognised as a finalist in the 2018 International Design Excellence Awards (IDEA) by the Industrial Designers Society of America (IDSA). The organisation evaluated the G70 based on its design innovation, user benefits and social responsibility.

“Being a ‘design-first’ brand means that our ultimate goal is to shape fascination and desire with the passion, dedication and talent from our studio team,” said Luc Donckerwolke, Executive Vice President and Head of Genesis Design.

“The G70 being named a finalist in the prestigious IDEA competition is validation of those efforts and support that our design has captivated the jurors’ senses with its tensioned, muscular volumes.”

The 2019 Genesis G70 luxury sport sedan resets benchmarks and expectations in its class for the holistic integration of performance, refined luxury and aerodynamic style. The all-new G70 showcases the future direction of the Genesis brand’s design identity by representing athletic elegance in its exterior styling, as the car captures both beauty and tension, like an athlete poised to perform.

IDEA is a premier international design competition, recognising and promoting design excellence across a wide array of industries and disciplines conducted annually by the Industrial Designers Society of America (IDSA). IDEA judging is based on the following criteria of design excellence: design innovation, benefit to the user, benefit to the client, benefit to society and appropriate aesthetics.

Genesis, the newest luxury automotive brand, strives to make a positive difference in the lives of discerning customers, thus becoming an important element of their lifestyle.

As a design-focused brand, Genesis has introduced fascinating models that embody athletic elegance, starting from the brand’s flagship model G90, mid-size luxury sedan G80 and its derivative G80 Sport. The recent debut of G70 sport sedan completes the brand’s sedan lineup.

All Genesis models in Oman are offered along with exclusive consumer-centric programmes to elevate the luxury ownership experience through the Genesis mobile app and Genesis Connected Services, for information on the vehicle’s health, driving and maintenance information. The Genesis experience includes complimentary maintenance, road side assistance, map care service and courtesy car service. These apart, Genesis customers are entitled to five years/unlimited mileage manufacturer warranty and will also get complimentary Genesis Concierge Services – providing Genesis owners with an integrated solution to provide lifestyle management services – combining lifestyle, travel and medical, for a period of 2 years.

OTE Group is the distributor for Genesis in Oman.