A’Saffa Foods children’s colouring contest in Sur a success
MUSCAT: Which child wouldn’t jump at the chance to set off on an adventure into the wonderful world of food and colours? In taking this thought further - A’Saffa Foods, Oman’s largest fully integrated poultry, snacks and allied foods producer recently organised yet another colouring competition for children at Ramez Hypermarket in Sur.
The participating children had to colour a drawing of their choice in A’Saffa’s Colouring Book, as part of the competition. A’Saffa Foods Colouring Book for kids contains drawings of kid-favorite products from the A’Saffa range such as – nuggets, sausages, popcorn, strips, to name a few. Each participant was awarded an A’Saffa goodie bag containing kid favorites from A’Saffa Foods - such as chicken nuggets, franks, burgers and several other popular products at the end of the competition. The 1st Prize at the competition was won by Hoor Saif Mohammed Al Hashmi, the 2nd Prize was won by – Teed Ali Abdulla Al Shamekhi, and the 3rd Prize by – Hoor Khamis.
“A’Saffa Foods firmly believes that creativity helps children to understand, and change the world,” said Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods. “The question is in the digital age, do children still need paintbrushes, coloured pencils and paper? Research shows that they do. When children reach for pencils and paper, they do more than just create colourful pictures. They also develop their motor skills, cognitive abilities, creativity, and communication skills. Education and creation are hence closely linked.”
He elaborated: “We saw some very artistic and beautifully coloured products from our range at the competition held at Ramez Hypermarket; that were prepared by some extremely excited and talented children. There is no doubt that encouraging children to draw and colour, while nurturing their natural love of art, helps instill kids with a sense of pride, self-confidence and accomplishment. We are humbled to continue working towards making the lives of little children and their families happier and healthier, through our several children-centric initiatives.”
A’Saffa Foods has always puts children first, and firmly believes that kids are a powerful force for change and can help create healthier environments for their parents, as well as the society at large. In line with this – the company has also launched an Atfal Club Book - ‘10 healthy habits of happy children’. The A’Saffa ‘Atfal Club’ book has been conceptualised with the aim to teach young children the ‘10 healthy habits of happy children’. Having fun illustrations, the book’s age-appropriate, expressive activities can help kids work through and learn ‘10 healthy habits of happy children’ with ease; while providing them with a positive and engaging outlet to express their feelings.
As the acknowledged market leader and a trend-setter in Oman and beyond, in the poultry sector, A’Saffa is a clear provider of valuable protein to an ever-increasing number of families and individuals across Oman. Not just this, customers enjoy a healthy and pure meal with A’Saffa as the chickens are fed with natural yellow corn and soya. A’Saffa Chicken have no steroids, no growth hormones, no artificial flavour, no preservatives or colour and no injection of water to increase birds weight, and prepared for consumption using true halal techniques that adds to the health quotient of the chicken. Thus also making it as close to organic as possible. It is worth mentioning that A’Saffa Foods’ Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 per cent and continue in their endeavour to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure outlay of the expansion is OMR45 million.