Bank Sohar first bank to introduce interactive e-statements in Oman

Bank Sohar launched the unique service to its customers to ensure that they receive valuable account related data in an interactive platform

MUSCAT: Following a range of digital enhancements centred on improving customer service experience, Bank Sohar has become the first bank in Oman to launch the eco-friendly interactive e-statements. The bank’s retail customers are the first to experience the new interactive e-statements by receiving them in their registered emails with the bank, offering them consolidated overview of accounts on a seamless interface for ease of access to financial data.

Following a successful pilot of the interactive e-statement facility, Bank Sohar launched the unique service to its customers to ensure that they not only receive valuable account related data in an interactive platform, but also provide them with visuals that would aid them in having more control over their finances. Other practical applications centered on spending and products include a loan calculator and data on lending.

Commenting on the launch of the interactive e-statement, Mr Khalil Al Hedaifi, Chief Retail Banking Officer at Bank Sohar, said: “Delivering on our promise of customer centricity in the year we named the ‘Year of You’, we at Bank Sohar are on an ongoing quest to add more value to our customers’ experience as we work towards comprehensive excellence as defined by international standards. Following product research and development, as well as service enhancements to digitization and call center facilities, Bank Sohar has raised the bar on service proficiency and convenience as the first bank in Oman to launch an interactive e-statement. By leveraging technology, we are bringing customers closer to financial data that can help them plan wisely for the future, which is a critical aspect of responsible financial decision-making”.

This first-of-its-kind interactive e-statement delivers an excellent eco-friendly alternative to sending and receiving financial monthly printed reports, which further include graphical representations to increase engagement with little more than a glance. To avail of this new service, customers are requested to update their registered email address by visiting their branches or through the call center.

Bank Sohar’s digitization agenda, including the launch of the interactive e-statement and the continuous upgrade to existing digital channels such as its internet, mobile and SMS banking channels, all falls under a larger campaign to enhance service efficiency across all delivery channels in line with the changing modern lifestyles of customers. The campaign has already seen proactive initiatives such as extended working hours on weekday evenings and weekends at Oman Avenues Mall in Muscat, a ‘5-minute promise’ for opening new accounts nationwide, and approval on personal and housing loan applications within 24 and 72 hours respectively, with more exciting initiatives in the pipeline.