Lulu Hypermarkets Group launches ‘Italian Taste Festival’ in Bausher

The event was inaugurated by Alessandro Garbellini, Deputy Head of Mission at the Italian Embassy in Muscat in the presence of senior management and staff of Lulu

MUSCAT: Lulu Hypermarket has launched the ‘Italian Taste Festival’ at its hypermarket in Bausher on October 16, 2018.

The campaign is organised in partnership with the Italian Trade Agency (ITA) to celebrate the cultural ties with Italy and promote the authentic culinary and food traditions of Italy in Oman by promoting food brands that are uniquely Italian.

The event was inaugurated by Alessandro Garbellini, Deputy Head of Mission at the Italian Embassy in Muscat in the presence of senior management and staff of Lulu. The campaign is aimed at enhancing the richness and variety of Italian food as well as raising awareness of the products made in Italy. A wide array of Italian products will be showcased at very attractive prices during the festival.

Commenting on the campaign, Alessandro said: “Having an Italian products week at Lulu Hypermarket across Muscat is a great opportunity to not only promote the Italian cuisine and quality products available in the market but also raise awareness on the Italian food culture”, adding that “This activity comes under the umbrella of the Italian Cuisine Week in the World, an initiative by Italy’s Ministry of Foreign Affairs and International cooperation to promote the Italian cuisine worldwide and to support the Italian agricultural industry and its gastronomic traditions. This year’s edition will take place from November 18 to 25, 2018 in a series of initiatives and activities held at various hotels and restaurants in Muscat in order to highlight the extraordinary Italian taste and life style.”

Speaking on the promotion, Shabeer K.A Regional Director of Lulu Oman, remarked: “Lulu is delighted to join hands with ITA to organise this key promotion. We are hosting the Italian Taste Festival for the third time in Oman. Italy is renowned for its food heritage, which is unique in terms of variety and excellence in quality.”

“Italian goods are definitely gaining popularity in Oman. We strongly believe Oman is a very important market for Italian food products as people here do not wish to compromise on quality. We hope to use this event to further boost the economic cooperation between Italian and Omani companies,” he added.

The campaign will also include several in-store promotions, live cooking demonstration by Italian chefs, and a range of promotional activities to increase the range of Italian products offered in Lulu hypermarkets. The campaign not only serves as a platform to familiarise Lulu customers with the best Italian food brands but also showcases a wide range of products directly sourced from various companies in Italy.

Some of the brands on display include Forno Bonomi, Misura, Dececco, Pozzi, Agromonte, Crispo, Alessi, Acqua Panna, Doves Farm, Epicure, and Jamie Oliver. Customers will also have the chance to relish as well as take home freshly made pizzas, pastas, lasagna, tiramisu and many popular Italian delicacies. The Italian Taste Festival is organised by ITA across major Lulu Hypermarkets in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.