PEIE’s new brand identity ‘Madayn’ reflects pride, declares future ambitions
Times News Service
MUSCAT: The new brand identity of the Public Establishment for Industrial Estates was unveiled at its silver jubilee celebration yesterday at the Grand Ballroom – Oman Convention and Exhibition Centre under the auspices of Dr. Ali bin Masoud Al Sunaidy, Minister of Commerce and Industry.
The brandmark of the Public Establishment for Industrial Estates is now known as Madayn.
Meaning small cities, the name Madayn has been chosen to represent the Sultanate’s thriving nationwide network of world-class business hubs.
As Oman diversifies its economy, the Madayn brandmark is a powerful statement of confidence and pride. Inspired by the imposing architecture of Oman’s historic towns and vibrant cities, the brandmark’s trifecta of stylised meems highlights the important urban and social aspect of Madayn’s identity – its infrastructure of welcoming communities offering attractive places to live, raise a family, and build a career.
Further, the interconnected meems emphasise the multifaceted character of Madayn, reminding us that these burgeoning centres are the home of industry, business and technology in the Sultanate while also alluding to their local, regional and international prospects as well as their significance for domestic entrepreneurship, innovation and business incubation.
Suggesting a window on the future, the brandmark draws the eye outwards, denoting the forward-looking nature of Madayn, its preparedness for the Fourth Industrial Revolution, and its foreign investment ambitions. With this in mind and to ensure broad appeal, the design brings together the three meems in a distinct Latin M - a clear declaration of global intent. Derived from the hues of the majestic Al Hajar Mountains, the rich purple of the Madayn brandmark projects and strength.
The grand ceremony began with a speech delivered by Hilal bin Hamad Al Hasani, Chief Executive Officer of the Public Establishment for Industrial Estates (Madayn), who stated that the Public Establishment for Industrial Estates was established in 1993 to complement the march of Rusayl Industrial Estate Authority with the objective of planning, establishing, managing and developing the industrial estates across Oman.
“For the tenth year in a row, the indicators show growth at various levels witnessed by the Public Establishment for Industrial Estates, which is seen in the number of localised projects, volume of investments, and direct and indirect job opportunities,” Al Hasani stressed.
“Over the last ten years, the Public Establishment for Industrial Estates has introduced several value adding initiatives to the local communities and the companies. In 2010, the Industrial Innovation Centre (IIC) was initiated to support the manufacturing sector and serve the industrialists taking into account the significance of innovation and scientific research in developing and advancing Omani industries.”
The event also included highlights on the history of the Public Establishment for Industrial Estates and its major achievements, as well as the launch of
durability its new website and social media accounts.
“The Public Establishment for Industrial Estates has also given attention to support Omani Small and Medium Enterprises as it has established the National Business Centre (NBC) to act as an incubator for the Sultanate’s SMEs by offering them a platform to further their business ideas and develop them into growing ventures,” he said.
In line with the national programme to promote economic diversification ‘Tanfeedh’, which is part of the 9th Five-Year Development Plan, the PEIE has adopted a programme to strengthen PublicPrivate Partnership (PPP) to support the private sector to become the leading sector and the main focus of the future plans of Madayn.
He pointed out that the Public Establishment for Industrial Estates has made efforts to restructure its legal system and re-engineer all its operations with the aspiration of enhancing competitiveness and attracting foreign and national investments.
Qais bin Mohammed Al Yousef, Chairman of Oman Chamber of Commerce and Industry, stated that the launch of the new identity of the Public Establishment for Industrial Estates, which coincides with its 25th anniversary since its establishment, will certainly contribute to achieving the vision and objectives of the PEIE with the best available means.