A’Saffa Foods’ frozen products are a barbecuing favourite
MUSCAT: With frozen barbeque food becoming a winter favourite across the Sultanate, and more and more people preparing ahead for winter parties and get-togethers - a growing array of A’Saffa Foods’s interesting frozen products - such as Seekh Kebabs, Tender Chicken Breasts, Shish Taouk and Tikka are appearing and flying off shelf racks, as major retailers across Oman continue to realise the growing popularity of frozen food.
Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods averred, “Outdoor cooking, backyard parties and barbecues are common during the winter season in the Sultanate, and what better way to celebrate the season with your family, than a barbecue feast with our products. Helping provide sumptuous meals for all outdoor gatherings – our assortment of ready-made barbecue products, help one and all prepare their finest specialties in a jiffy.”
He elaborated: “That’s not all - buying frozen can also help to cut down on wasted food. For example, a person may stock up on mince for seekh kebabs in advance of a barbecue; but not be sure of how much will actually be consumed, leading to unnecessary wastage. With frozen food one only cooks what is needed, means that less food goes in the bin, and both money as well as time are saved.”
Whether it’s a barbecue at the park or beach, or a quick backyard dinner on a busy evening, A’Saffa products provide families with a variety of options - all you have to do is put them on the grill and within minutes, a delicious A’Saffa meal is ready to enjoy. A’Saffa foods’ core competence and expertise in fully integrated poultry technology, management and food production, processed food technology, and innovative food recipes help the brand deliver new, flavourful choices that consumers can enjoy anytime.
As the market leader, the company aims to provide consumers with food products that are wholesome and processed hygienically from pure, tasty, premium, natural, healthy ingredients and aromatic spices.
Apart from fresh and frozen chicken that are 100% halal, Fresh, tasty and healthy, A’Saffa Foods also produces a range of other products such as – Zingle fillets, chicken franks, shawarma, burgers, nuggets, and more under “A’Saffa”, “Khayrat”, “Taybat” and “Ekhtiari” brands, that are enormously popular amongst Omani and expatriate families, especially children.
A’Saffa Foods snack-food products are produced in Oman’s biggest fully automated state-of-the art production plant in Muscat. The farm facility at Thumrait, south of Oman is Oman’s largest fully integrated poultry farm built with stringent bio-security measures, advanced scientific farm, feed management system and health management systems making the farm a disease free and healthy environment for the healthy disease-free growth of their birds. The plant is also certified to the highest international standards with the farm having achieved ISO 9001:2008 and ISO 14001:2004, and HACCP (Hazard Analysis and Critical Control Points) systems certifications.