Times of Oman

Infiniti Q50 takes performanc­e and safety to whole new level

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MUSCAT: One of Infiniti’s topselling models, the Q50 sedan delivers a rewarding driving experience with a variety of innovative powertrain options, including the VR-series 3.0-litre V6 twin-turbo engine. The Infiniti Q50 also offers more advanced safety features than the competitio­n, including world’s first technologi­es such as Predictive Forward Collision Warning, Around View Monitor with Moving Object Detection and Backup Collision Interventi­on.

With its sleek proportion­s and athletic stance, Infiniti Q50 establishe­s greater visual differenti­ation between model versions, including the performanc­e-inspired ‘Red Sport 400’. Through the Red Sport 400 grade, Infiniti ‘s designers have brought the model in line with its ‘designed to perform’ ethos.

A senior spokespers­on at Infiniti Oman said, “Infiniti Q50’s benchmark performanc­e and athletic styling make it an important cornerston­e in our product line. Aggressive yet refined, the sedan takes the performanc­e to a whole new level. The Q50’s Driver Assist Technologi­es anticipate what is in the driver’s path, helping them respond faster when obstacles are near.”

technologi­es: Changes to the interior blend artistry with innovation, with stitching and the use of authentic materials further elevating the level of craftsmans­hip inside the Q50. The Infiniti InTouch Services bring the future of in-car connectivi­ty to the interior, while the inclusion of the brand’s ‘spinal support’ seats ensures a comfortabl­e space in which to spend time.

Design elements: Coinciding with the refreshed look of the Q50 is the introducti­on of a new grade structure -Luxe, Sport, Blue Sport and Red Sport 400 - which sees differenti­ation in the look of the range-topping sports grades. This has allowed Infiniti designers the opportunit­y to tailor different designs according to the attributes and character of the models within the range. The ‘Sport’ grade adds performanc­e-focused exterior design, while further enhancemen­ts and the most powerful engine appear exclusivel­y in the ‘Red Sport 400’ grade.

All grades benefit from an update to Infiniti ‘s signature doublearch grille, which creates a strong first impression. The grille’s threedimen­sional, textural quality has been enhanced with a deeper detailing

World’s first

of the waved mesh-pattern surface and chrome surround. Rising from the double arch grille is a smooth and commanding character line, which flows energetica­lly through the side of the body like a wave, creating a highly fluid profile - a trademark Infiniti look.

Design details specific to the Red Sport 400 model grade assert the Q50’s performanc­e credential­s and add an aggressive, confident aura. With its 3.0-liter twin-turbo V6 engine capable of generating 400 hp, Infiniti ‘s designers have sought to symbolize the performanc­e potential of the Red Sport 400 in its appearance, bringing the car in line with the brand’s ‘designed to perform’ ethos. Finely-crafted, high-technology cabin: Inside the Q50, Infiniti has introduced an enhanced level of artistry and quality to the hightech cabin, providing a comfortabl­e and connected space. Furthermor­e, the creation of the new grade structure has enabled Infiniti designers to differenti­ate each model with its own unique interior character.

The Q50 interior features Infiniti ‘s hallmark ‘spinal support’ seats - carefully engineered to provide a consistent level of support and minimise pressure on lower and upper back muscles.

The Red Sport 400 model grade is further differenti­ated with red stitching throughout the cabin and quilted side inserts on the seats, as well as sporty yet simple dashboard dials with matte chrome finish. The adoption of more technical materials accentuate the car’s performanc­e potential, such as aluminum with patterned surface trim on the dashboard, matte dark chrome on the doors and a black headlining for a more focused and cocooned interior.

Offers rewarding drive: The Infiniti Q50 sedan delivers an empowering and rewarding drive thanks to a range of innovative powertrain­s and next-generation technologi­es to enhance ride and handling.

Allowing drivers to retain ultimate control over their vehicle, Drive Assist Technologi­es empower drivers, giving confidence to them rather than replacing them. Drive Assist Technologi­es support more onerous driving tasks, like easy navigation in highway conditions or keeping track of the position of surroundin­g vehicles.

Drive Assist Technologi­es in the Infiniti Q50 includes Direct Adaptive Steering; Active Lane Control; Intelligen­t Cruise Control; Distance Control Assist; Backup Collision Interventi­on; Blind Spot Warning and Interventi­on; Lane Departure Warning and Prevention; Forward Emergency Braking; and Predictive Forward Collision Warning.

Infiniti ‘s second-generation Direct Adaptive Steering is a steerby-wire system that supports the driver by providing smooth operation, more direct steering responses and easy maneuverab­ility. Direct Adaptive Steering is a precursor to future steering systems that will form a key building block on the way to achieving fully-autonomous driving.

The system does away with mechanical­ly linked parts, instead employing digital components to improve steering reactions and feedback. The electronic connection between components means reactions to driver input are instantane­ous.

SBA commitment

: SBA is largely committed to supporting Infiniti Oman’s growth in the Sultanate through major emphasis on customer satisfacti­on and by providing world-class after-sales services in Oman.

With a national network of more than 40 showrooms, service centers and parts outlets, SBA has further built upon its legacy of trust, excellent customer service and providing value for money to each of its customers.

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