OHI Leo Burnett gets five shortlists for branding at the 2019 transform awards
Times News Service
MUSCAT: OHI Leo Burnett has secured 5 shortlists for its work in branding at the annual Transform Awards Mena, the prestigious benchmark of agencies leading the way in both creative and strategic branding. For the 6th year running, OHI Leo Burnett made it to the shortlist at the prestigious awards platform.
This edition of the awards saw a continuation of growth in entries making it extremely competitive. Amongst other names in the shortlist are regional and global branding houses among other leading regional players.
OHI Leo Burnett was shortlisted for its work with Meethaq Islamic Banking (Bank Muscat), in three categories: the ‘Best development of a new brand within an existing brand portfolio’; ‘Best use of packaging ’; and ‘Best visual identity from the financial services sector’. the process of development – approach, strategy, creative conceptualization, right up to execution and application of the brand identity across multiple touch points.
Narayan Iyer, General Manager, OHI Leo Burnett said, “The Transform Awards have grown to be recognized in the region as a must-win platform for brands and branding agencies. With every successful year, the competition grows stronger attracting even wider participation, and pushing existing winners to do better.”
“The fact that we have been shortlisted and winning consistently is a matter of pride for the Agency, and it’s also important to recognize the value it adds to the industry as a whole. OHI Leo Burnett is proud to share the stage with some of the most reputed branding companies and in making Oman recognised within the region,” he added.
Srikanth Viswanathan, Associate General Manager and director of strategy and planning at the agency, said, “Brand identities evolve from strong ideas, and compelling stories. Our strong strategy practice lets us direct our creative energies in the right direction to create compelling brand narratives and identities that are true to the brand, yet distinct within the competitive spaces these brands operate in.”