Alfardan Group announces the launch of a bespoke luxury destination in the heart of Oman

MUSCAT: Ahead of Oman’s 49th National Day, and in light of the significant strides the Sultanate is making under the wise vision and leadership of His Majesty Sultan Qaboos bin Said, Alfardan Group announced today the debut of The St. Regis brand in Oman, at Al Mouj Muscat. In collaboration with Marriott International, Alfardan Group announced the addition of its newest luxury destination, The St. Regis Al Mouj Muscat Resort and branded residences, referred to “Alfardan Resort”, during an exclusive event in Muscat.

The launch event for the prestigious destination was held under the patronage and presence of His Highness Sayyid Asaad bin Tariq Al Said, Oman’s Deputy Prime Minister for International Relations and Cooperation Affairs and Personal Representative of His Majesty the Sultan. The event gathered government dignitaries and over 200 VIPs in the private and public sectors, as well as distinguished local, regional and global media representatives.

Through its subsidiaries, Alfardan Group’s portfolio has followed a strategic and ambitious expansion drive in the region, today counting over 14 hotel, residential and commercial developments in Qatar alone, and a number of large-scale hospitality and real estate projects in the Gulf region and Turkey.

This master development is its third high-profile venture in Oman, following Finaa Alfardan and Alfardan Heights, as it solidifies its footprint and diversifies its presence in the Sultanate’s booming regional hospitality sector. It also marks the debut of the iconic St. Regis brand in Oman.

Commenting on the launch of the flagship project, Mr. Omar Hussain Alfardan, President and CEO, Alfardan Group, said:

“Alfardan Group is proud to announce the arrival of The St. Regis Al Mouj Muscat Resort and branded residences to the heart of Oman’s capital. On this occasion, allow me to extend my deepest gratitude and appreciation to His Highness Sayyid Asaad bin Tariq al Said, Oman’s Deputy Prime Minister for International Relations and Cooperation Affairs and Personal Representative of His Majesty the Sultan, for honouring us with his presence and for his patronage of our momentous launch for this luxury destination in the Sultanate.

We launched the Middle East’s very first St. Regis property out of Doha and most recently announced The St. Regis Marsa Arabia Island, The Pearl- Qatar. This development comes a decade after we introduced St. Regis to Doha and the Middle East. This track record of firsts is nothing short of a testament to the synergies and promise we share with the iconic brand to deliver exceptional experiences for our guests.

As we scale our footprint in the regional landscape, our commitment to excellence, innovation and sustainable living continue to cultivate our vision and growth. Advertorial