Maserati announces plan for production, electrification
MODENA: In line with FCA’s €5 billion investment programme for Italy, Maserati announces its innovation plan for production, electrification and autonomous driving technologies.
With regards to production, Maserati announces plans for its lineup of new and electrified products at Modena, Cassino and Turin (Mirafiori and Grugliasco).
All of Maserati’s new models will be 100 percent made in Italy and will adopt hybrid and battery electric propulsion systems capable of providing both innovation and the high performance embedded in the brand’s DNA. Maserati’s all electric models will combine traditional highly appreciated Maserati driving dynamics together with nextgeneration battery electric technology, offering unique driving modes, extended range and ultrafast charging capabilities.
An important step for Maserati innovation is the level of Autonomous Driving. All new Maserati including the updated current models, will offer a range of autonomous driving capabilities, starting with Maserati Level 2 enhanced Highway Assist progressing to Level 3 with hands-off offering close to full autonomy, having the ability to manoeuvre in and out of lanes or bring the vehicle to a safe stop at the side of the road if the driver is unable to take control of the vehicle.
In 2020, the company will embark on electrification and the Maserati Ghibli, produced in Turin, will be the first hybrid electric propulsion for the brand.
The first of the totally new Maserati to appear will be the eagerly-anticipated sports car – packed with technology and reminescent of Maserati’s traditional values. It will be produced in the Modena plant, where major production line upgrades are also underway to accommodate its electric powertrain.
Next up will be a new Maserati utility vehicle, set to be built at Cassino and destined to play a leading role for the Brand thanks to its innovative technologies. An investment of approximately €800 million has been earmarked for the construction of the new production line, scheduled to open at the end of the first quarter of 2020. The first preseries cars are expected to roll off the line by 2021.
After many years of success, GranTurismo and GranCabrio remain part of the Brand’s roots and these models will herald the full electrification era for Maserati. The totally New GranTurismo and GranCabrio will be produced at the Turin production hub, where FCA is investing €800 million. Production of the new models will complement that of the prestigious and continuously improving line-up of current Maserati range: Levante, Quattroporte and Ghibli.
With the introduction of various product innovations, Maserati is reinforcing the importance of Italy with regards to its production — particularly Modena, which will also continue to play a strategic role as the Brand’s headquarters.
Construction has already begun in Modena on a paint shop, a new feature for the plant, which will be equipped with innovative, low environmental-impact technologies. The design of the paint shop will also allow Maserati customers to watch their car being painted.
Finally, Maserati is developing an entirely new customisation program for customers seeking a one-of-a- kind level of exclusivity. A dedicated customisation workshop will be created within the Modena plant.