Oman Export Week to showcase nation’s business potential

MUSCAT: Government and business are teaming up to help more local companies boost their overseas sales at Ithraa’s Oman Export Week (OEW19) from October 2731 at the Oman Convention & Exhibition Centre.

To be held under the patronage of Ahmed bin Hassan Al Dheeb, Undersecretary, Ministry of Commerce & Industry and focusing on SMEs, OEW19 will give Omani enterprises access to support from international and local experts with experience in over 50 countries, unlocking the chance to penetrate global markets and boost sales.

“The challenge to grow exports is a long-term one. While quick wins are great and motivating, what we’re striving for is sustained export growth. This is definitely a marathon, not a sprint,” explained Ishaq Al Busaidi, Ithraa’s director general for Marketing & Media and OEW19 organiser.

“Since last year’s Export Week we’ve been impressed with the way local businesses have taken on the export challenge. The number of companies seeking export advice has increased as has the number of firms participating in Ithraa-organised international trade shows. To maintain this momentum and introduce even more of our home-grown enterprises to the international arena, we’ve organised OEW19.”

Generously supported by SV Pittie Sohar Textiles and working with key partners that include ASYAD, Madayn, Credit Oman, Riyada, the Industrial Innovation Centre and the Oman Chamber of Commerce & Industry, OEW19 comprises five full-day workshops covering M-commerce, product design, packaging, logistics, digital marketing, finance and branding.