Alpine Eagle: Rebirth of an icon

MUSCAT: Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard.

Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there. Crafted from an exclusive, ultra-resistant and lightreflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement.

Bearing testament to Chopard’s ethical approach, Alpine Eagle allows the Maison to reveal its new commitment to protecting the Alpine environment through the launch of the Eagle Wings Foundation - of which Karl-Friedrich Scheufele is a founding member.

Alpine Eagle is dedicated to contemporary eagles, the aspiring men who outperform in their daily lives and whose vision inspires and elevates.

With foresight and determination, they act on the challenges of tomorrow and are innately aware of the importance of environmental issues.

Issued from the time of its launch in 10 references in steel, gold, bi-material or diamond-set gold, Alpine Eagle is a particularly rich collection, available in unisex models in two different 41 mm and 36 mm diameters.

To bring the Alpine Eagle purpose to life, Chopard has created a new material that is as rich, precious and complex as gold, transforming the dream of Renaissance alchemists into glowing reality. Lucent Steel A223 is steel resulting from a re-smelting process featuring three unique characteristics.