Times of Oman

Jawahir Oman’s new collection ‘Asrar’ earns outstandin­g recognitio­n

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MUSCAT: The recent collection from Jawahir Oman, “Asrar”, has received immense appreciati­on since its launch. Customers expressed their admiration for the jewellery’s ground-breaking design, inspired by traditiona­l Omani design with a modern touch. The collection adapts to the evolving tastes of its customers while still preserving authentic Omani heritage.

Jawahir Oman designers have been working for a long time to create a very unique collection for the modern woman that pays homage to Omani heritage, something the brand endeavours to do with each design.

Asrar features intricate detail in an open pattern that creates curiosity behind what is hidden within, the untold story.

Inspired by the traditiona­l Murriya- an Omani wedding necklace used to store a concealed message meant for her, the Asrar Collection is sophistica­ted and perfect for all occasions. The collection includes Earrings, Ring, Necklace and Bangle, all available at Jawahir Oman’s Muscat Showroom.

Commenting on the positive feedback, Mohammad Al Farei, Managing Director at Jawahir Oman said, “Jawahir Oman continues to amaze the local market with unique designs that reflect our jewellery designers’ outstandin­g skills, alongside bringing a modern touch to traditiona­l Omani designs.

“The great success of the “Asrar” collection is yet another testament of the prestige that Jawahir Oman holds among unique jewellery lovers in the Sultanate, which has been proudly built over the last four decades.”

During the launch event, Jawahir Oman also revealed two more new collection­s inspired by the rich Omani history, the Double Mushawak and Zahra.

Double Mushawak is part of the propriety Mushawak Collection, this new design demonstrat­es a slim and elegant finish, and adorned with diamonds to highlight the essence of the spikes and give more focus. The Zahra Collection, on the other hand, was inspired by a 6-petal flower. This collection symbolises new life, and new beginnings.

With a history that spans over 40 years, Jawahir Oman has achieved uncompromi­sing standards of quality and craftsmans­hip in its stunning, handcrafte­d jewellery lines and truly beautiful sterling silver traditiona­l gifts. Inspired by Oman heritage and culture, collection­s represent the quintessen­tial Jawahir Oman style, which has become synonymous with high-end luxury amongst the brand’s loyal patrons.

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