New aesthetics of Huawei EMUI 10: Brilliant designs from inside-out

MUSCAT: Continuing with its ascendance in the global mobile phone market, Huawei is now the driving force in technological innovation, with hardware and phone designs that have drawn widespread acclaim, and now serve as the gold standard in the industry.

In 2007, Apple launched the first iPhone, which turned the very notion of what a smartphone should be, on its head. Nonetheless, twelve years later Apple’s market share has continued to decline, falling to 13.0 per cent, according to IDC data from Q3 in 2019, behind both Samsung and Huawei. Samsung’s position is long-established, but Huawei’s ascendance has been a trendsetter for the industry to achieve new technology milestones. One of Huawei’s landmark achievements was the arrival of the 5G era. As of Q3 2019, Huawei’s market share continued to soar reaching 14.6% according to IDC data.

In recent years, Huawei has turned its focus to developing the software to match its other capabilities, and with great success. Huawei’s EMUI is not just aesthetically pleasing at the surface level; it also incorporates nextlevel technologies, such as GPU Turbo, from the bottom layer, revolutionising the entire conception of a mobile operating system.

In EMUI 10, released earlier this year, Huawei may have crafted its magnum opus: a lush, seamless interface that is responsive to the user’s every whim, with lifelike motion, and icons. Or in other words, a parallel universe, in which the user sets the terms. Unsurprisingly, both EMUI 10 and the distinctive Huawei mobile phone designs, have been lauded for their highly-realistic, but aspirational futurism.

The operating system has always been at the core of smartphone innovation, as it serves as the medium through which the user will interact with new technologies. In 2019, EMUI implemented its Dark modes, to address vision strain that is associated with extended daily use, a persistent issue in modern life. The Dark mode in EMUI 10 involves a highly intricate process that required extensive research.

Earlier in September Huawei launched its flagship Mate30 series, inspired by the design principle of minimalism, the models came equipped with EMUI 10. The Huawei Mate30 Pro showcases the perfect example of how aesthetic design fuses with technology and hosts the latest Huawei Mobile Services (HMS). The Huawei Mate30 Pro showcases the perfect example of how aesthetic design fuses with technology and hosts the latest Huawei Mobile Services (HMS).

Setting new standards in every area from aesthetic design to hardware engineering and software innovation, the king of smartphones has received several accolades globally. Known as the pinnacle of mobile technological development, the Huawei Mate30 Pro comes with Huawei EMUI 10, which uses different open source codes, including the Android Open Source Project (AOSP). The new device does not pre-install Google Mobile Services, and users will be able to download and enjoy the applications from the Huawei AppGallery preinstalled in the device.