Malabar Gold & Diamonds pledges over 1.1 million meals this Ramadan

The holy month of Ramadan is at our doorsteps & millions of people around the world are getting ready to welcome this holy month with acts of service, charity and prayers. As in previous years, Malabar Gold & Diamonds, one of the largest jewellery retailer globally strengthens its CSR activities in the GCC, Far East and the USA this Ramadan.

Malabar Gold & Diamonds has planned month-long CSR activities in association with embassies, associations, and likeminded organisations to benefit the needy. The group plans to distribute food kits to deserving labourers and families who are still recovering from the economic and social consequences brought about by the COVID-19 pandemic. This initiative is expected to benefit a large section of the society across all countries in which it operates.

“CSR remains a core value at Malabar Gold & Diamonds since its inception in 1993. We have realigned our CSR initiatives during Ramadan to distributing food kits to affected families and individuals to help ease their current circumstances. We aim to create a difference to the community in and around our area of operations as well as to drive other organisations, both big and small to initiate such activities that will help the needy,” said Abdul Salam KP, Vice Chairman – Malabar Group.

The food kits contain essential supplies, including staple, lentils, oil, and spices. Those in real need of the food kits will be identified through respective embassies, like-minded organizations and, regional associations such as CDA, KMCC, Red Crescent, MSS, Kairali Association, Overseas Indian culture Congress etc. as well as through the references provided by customers of Malabar Gold & Diamonds.

“As the initiative is spearheaded by the team members of Malabar Gold & Diamonds along with embassies, like-minded organizations and associations, we are certain that together we can identify and provide support to the needy in the local communities. It gives me a lot of happiness that we continue to do what we do best: supporting each other, our partners, the authorities and offering a helping hand to communities around us. All our CSR initiatives would not be possible without the patronage of our customers and we invite them to be a part of the initiative as well,” said Shamlal Ahamed, MD – International Operations of Malabar Gold & Diamonds.

Malabar Gold & Diamonds believes that the most successful companies are those which integrate responsibility and sustainability into their core business. The group is always proactive when it comes to CSR activities right from the inception. The key focus areas of the CSR initiatives of Malabar Group are in the areas of Health, Education, Women Empowerment, Housing and Environment. The organisation has kept aside 5% of its profit for the CSR activities in all the regions that they operate. The group, which currently has showrooms across GCC, India, Malaysia, Singapore & the USA undertakes several welfare activities throughout the year in the respective regions.