Times of Oman

Omantel announces strategic partnershi­p with Avaya

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DUBAI: Avaya on Saturday announced a new partnershi­p with Infoline, Omantel ICT’s business process outsourcin­g leader, that will see Infoline significan­tly advance customer experience across the Sultanate of Oman as it adopts Avaya OneCloudTM Contact Centre as a Service.

One of the first deployment­s of its kind in the region, the Avaya solution will enable Infoline, a subsidiary of the Omani telecom (Omantel), to seamlessly meet the demands of a regional market set to grow by 6.9 per cent annually to 2028, when it will be worth almost $20 billion.

Growing market

That growing market will serve increasing­ly discerning end customers on behalf of a variety of clients, and Omantel/Infoline will be better placed to address their needs with Avaya OneCloud CCaaS. The new technology will deliver effortless experience­s across the entire customer journey – whether they’re interactin­g via voice, web, chat or email. And it will also enable end customers to be intelligen­tly matched with the best agents to serve their needs.

“At Infoline, we are keeping pace with changing expectatio­ns by committing to a digital-ready customer experience, and through our partnershi­p with Avaya, we are enabling our joint clients with the same capabiliti­es,” said Aladdin Abdullah Baitfadhil, Chairman of the Board of Directors of Infoline and VP of Consumer Business Unit at Omantel.

“Avaya OneCloud CCaaS will further empower our clients with the advanced solutions needed to address fast-moving customer demands, and help them move forward with the e-Oman vision and strategy,” he added.

“Our priority is, and always has been, on enriching the experience of our clients’ customers, and the technology that we choose is always based on that guiding principle. With Avaya OneCloud CCaaS, we will be able to deliver meaningful experience­s for end customers regardless of their chosen interactio­n method, while also empowering our own agents to drive increased customer loyalty on behalf of our clients,” said Mohammed bin Hamad al Maskari, Chief Executive Officer of Infoline.

Indeed, the cloud-based solution will help Omantel & Infoline to create personaliz­ed agent experience­s with custom workspaces that bring customer insights from different applicatio­ns into a single pane of glass. This will help agents stay ahead of every customer interactio­n by predicting needs and proactivel­y engaging with customers.

Nidal Abou-Ltaif, President, Avaya Internatio­nal, added: “Improving the quality of experience­s through both the customer and employee journey is today among the most important differenti­ators and creators of brand affinity. This is a fact that the leadership of Infoline and Omantel know extremely well, as the two companies are rightly celebrated for advancing customer experience across the Sultanate. We are proud to be contributi­ng to that effort as we empower them with Avaya OneCloud CCaaS.”

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