Times of Oman

Sustainabl­e manufactur­ing helps in reducing carbon footprint

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Manufactur­ers from across Oman are invited to attend Tejarah Talks first session of 2023, ‘Sustainabl­e Manufactur­ing: Smart Manufactur­ing’ where the topic for discussion is the incorporat­ion of environmen­tally friendly practices into business operations.

Scheduled for 7:30pm Wednesday 15 February, at Zain Auditorium, Omantel Head Office, Airport Heights the evening’s discussion­s will be moderated by His Highness Sayyid Dr. Adham Al Said, Managing Partner, The Firm while the panel includes Harssha Shetty, CEO, Jindal Shadeed, Mazin Al Rubaiai, Marketing Manager, Oman Aluminium Rolling Company and Haider Al Zaabi, Co-founder Mays EV.

Speaking ahead of the event, organiser, Maymuna Al Adawi, Director, Oman Business Forum & Public Private Partnershi­ps at the Ministry of Commerce, Industry & Investment Promotion said: “Today, a growing number of Omani manufactur­ers are treating sustainabi­lity as an important objective in their strategy and operations to increase growth and global competitiv­eness. In fact, this trend has gone well beyond companies who have traditiona­lly

positioned themselves as green and now includes small as well as medium-sized Omani manufactur­ers.”

According to Al Adawi, one of the key benefits of sustainabl­e manufactur­ing is the ability to cut energy usage and waste. “By implementi­ng sustainabl­e business practices, Omani manufactur­ers can reduce their carbon footprint, become energy efficient and decrease overhead costs. This not only helps protect the environmen­t but also saves companies money on energy bills.”

Noting the commitment to net zero targets of more and more Omani manufactur­ers Al Adawai added: “It is worth noting that businesses with a robust sustainabl­e record tend to have a stronger corporate brand value, attracting­employees and investors and performing better financiall­y through greater focus on innovation, operationa­l efficiency and risk management. Conversely, businesses that fail to act on sustainabi­lity issues can potentiall­y risk losing investor interest, as well as alienating consumers and top-notch talent, especially among Oman’s younger generation­s. Today’s business landscape is increasing­ly complex and consumer expectatio­ns around sustainabi­lity will only continue to rise. It is clear that manufactur­ers who fail to meaningful­ly incorporat­e sustainabl­e practices into their operations and supply chains will suffer in the long-run.”

Tejarah Talks is organised by Oman Business Forum in associatio­n with the Ministry of Commerce, Industry& Investment Promotion and generously supported by JindalShad­eed, the Ministry of Culture, Sports & Youth and Omantel.

 ?? ?? Maymuna Al Adawi, Director, Oman Busines Forum &
PPP, Ministry of Commerce, Industry & Investment Promotion.
Maymuna Al Adawi, Director, Oman Busines Forum & PPP, Ministry of Commerce, Industry & Investment Promotion.

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