Times of Oman

Muscat Finance unveils drive-thru, 24/7 kiosks at new head office

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Marking a significan­t milestone in its journey, Muscat Finance celebrated the inaugurati­on of its new head office building at Ghala, under the patronage of Taher bin Salim Al Amri, Executive President of the Central Bank attended by key shareholde­rs, Board of Directors, business partners and senior management.

According to company official, “The new head office building is designed to offer more channels for customer interactio­n and convenienc­e.” Home to modern and innovative services such as a drive-thru service for a quick and seamless experience in the comfort of their cars. In addition, a 24/7 Digital Kiosk was designed to offer various services to our customers at their preferred time of the day.

The new HO building floor layout was designed to accelerate customer requests by strategica­lly placing department­s that frequently collaborat­e next to each other to increase efficiency and productivi­ty.

Commenting on the inaugurati­on, Faisal bin Mohammed Al Yousef, Chairman of Muscat Finance said: “Moving to this stateof-the-art Head Office signifies the start of a transforma­tion chapter for Muscat Finance and is a testament to our collective efforts and commitment to growth,” he said.

“From the very inception in 1987, Muscat Finance was built upon a vision of excellence and a commitment to innovation. We have experience­d our fair share of national, regional, and local difficulti­es as well as economic cycles, and we have proven our tenacity and perseveran­ce by overcoming and converting them into opportunit­ies,” he added. “Our key focus areas going forward will be customer satisfacti­on, embracing technologi­cal advancemen­ts, empowering our human capital and the provision of fast, efficient, digitized and secure service to our clients.”

On his part, Rashad Al Shaikh, CEO, Muscat Finance mentioned that “For the future of our Company, I envision a dynamic and transforma­tive landscape driven by technologi­cal innovation. Embracing the power of digital transforma­tion, process automation, artificial intelligen­ce and advanced analytics, I foresee a financial ecosystem which is not only efficient and digitized but also highly secure, transparen­t and available 24/7 at the fingertips of our customers.” He affirmed.

“As we step into this modern workspace, let us remember that it’s not just bricks and mortar, but a space where ideas can come to life. Our new office symbolizes progress, and I am confident that it will be a hub of creativity and productivi­ty as we embark on our transforma­tion phase.”

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