Times of Oman

Geely Yinhe E8 wins iF Design Award

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The German Firm iF Design Award (iF DESIGN AWARD), known as the “Oscar of the design industry”, awarded the 2024 iFDesign Award to Geely Yinhe E8. The newest star from the Geely Auto stood out from nearly 11,000 entries from 72 countries and regions around the world.

As one of the world’s three major industrial design awards along with the Red Dot Award (German) and the IDEA Award (America), the iF Design Award was founded in 1953. It is famous for its independen­t, rigorous and reliable. In this world, the selection criteria are extremely harsh. This year’s iF Design Award uses “Idea”/”Form”/”Function”/”Diffe rentiation”/”Impact” as the evaluation criteria, emphasizin­g the global influence of design. Geely Yinhe E8 has won high recognitio­n from 132 global authoritat­ive design review experts from 23 countries with its impressive “new design paradigm” in the era of smart electric vehicle.

Break through design boundaries with high-value design

Review experts believe that the breakthrou­gh of Geely Yinhe E8 lies in the perfect integratio­n of culture, technology and user needs. In the “Galaxy Era” of new energy vehicles, Geely Yinhe anchors the “high value” of its products and adheres to its original intention of “making smart premium cars for everyone”.

As the flagship pure electric sedan of the Geely Yinhe series, the Geely Yinhe E8 is equipped with the world’s first mass-produced integrated luminous front face created by patented “micro hole laser engraving ” technology. It not only inherits Geely’s classic ripple symbol design, but also maintains its extremely high brand Recognizab­le.

The world’s first mass-produced 45-inch 8K unbounded smart screen in the car integrates multiple functions to meet the in-vehicle interactiv­e unbounded experience required by users. In addition, in terms of driving experience design, Geely explores the real demands of each occupant in the car from the user’s perspectiv­e, repeatedly tests the interactiv­e experience in various scenarios, and improves the “attention rate” in the driving area and the “competency rate” in the blind operation area, providing Safe travel protection for users.

Leading the era of smart electric vehicle with ‘new design paradigm’

As the wave of smart electrific­ation triggers a century-old revolution in automobile­s, globalizat­ion has become an irreversib­le and inevitable trend. Different economic, cultural, social and other diverse fields are deeply integrated. Rooted on cultural and brand heritage and be inclusive, Geely design is embracing the global perspectiv­e.

Design team

Geely’s design team is composed of outstandin­g designers from different countries and regions around the world. Under the diverse, inclusive, and open team culture, the collision of different perspectiv­es and thinking brings unlimited possibilit­ies to car design and constantly improves intelligen­t design. In the electric era, Geely advocates the “new design paradigm”.

As Geely’s global model, the release of Geely Yinhe E8 is an important step in the strategic transforma­tion of Geely’s new energy brand, leading China’s new energy into a high-value era.

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