Spotify launches music streaming service in Pakistan

Spotify, the world's most popular audio streaming subscription service, has been officially launched in Pakistan, Bangladesh, and Sri Lanka, a statement issued by the company read.

With a worldwide community of more than 345 million monthly active listeners, including 155 million Premium subscribers, Spotify will offer a personalized listening experience for local and international music of over 70 million tracks. The Spotify service is available for free or with an upgrade to Spotify Premium, a subscription service that allows users to enjoy music without ad interruptions. Users can upgrade to Spotify Premium for the ultimate Spotify experience for Rs299 per month. The Premium Family subscription plan is available for Rs479 per month for up to six family members living under one roof.

The new Spotify Premium DUO (Rs390 per month) is a subscription plan for two people living at the same home address, which includes Duo Mix, a regularly updated playlist made just for the two subscribers to discover audio they both love and enjoy together. Spotify Premium for students subscription plans will cost Rs149 per month. Direct carrier billing payment options are also available through Telenor and Zong.

Spotify comes to Pakistan with an unrivalled mix of features and the freedom to play across a wide range of devices and app integrations. Music fans will also enjoy Spotify’s personalized music recommendations, which will help them to enjoy, discover and share new music from both local and international artists.

“We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy,” said Alex Norström, Chief Freemium Business Officer of Spotify. “Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”

“We want to share the gift of music with as many people as possible to enrich the lives of not only our listeners, but the local artists who will now have access to a global audience,” said Claudius Boller, Spotify Managing Director Middle East and Africa, who will lead a team of music and audio experts for the newly launched South Asian markets. “We always want to be where our fans are, and with this expansion we are furthering our mission of sharing the sounds of Bangladesh, Pakistan and Sri Lanka with the rest of the world.”