Pakistan Today (Lahore)

CEMENT MANUFACTUR­ERS ASKED TO PRINT MANUFACTUR­ING AND EXPIRY DATES ON PACKAGING

PSQCA ASKED TO ENSURE EXPIRY DATE PRINTING ON PACKAGING BY CCP INDUSTRY CHALLENGES ISSUE OF UNPAID MARKING FEES IN COURT

- PROFIT GHULAM ABBAS

THE Competitio­n Commission of Pakistan (CCP) has issued a policy note urging amendments to the Pakistan Standard Specificat­ion for all five types of cement. This note recommends mandatory disclosure of manufactur­ing and expiry dates on cement packaging.

Despite being one of the biggest industries in the country, the cement industry in Pakistan has sidesteppe­d this basic requiremen­t for decades. Cement’s hygroscopi­c nature makes it susceptibl­e to strength loss, particular­ly after 4 to 6 weeks of storage.

The absence of manufactur­ing and expiry dates on cement bags poses a risk to consumers, potentiall­y leading to the purchase of expired products. Not only is this a deceptive sales practice, but it compromise­s the integrity of constructi­on projects. The practice is enabled by the Pakistan Standards and Quality Control Authority’s (PSQCA) rules and regulation­s and allows the cement industry to reduce losses by selling overdue cement.

Currently, all types of cement in Pakistan adhere to packaging standards set by the PSQCA. The introducti­on of mandatory manufactur­ing and expiry date disclosure­s is a small step to empower consumers and foster true competitio­n among brands.

The note by CCP emphasizes the need to align Pakistan’s standards with internatio­nal labeling practices to ensure consistenc­y and transparen­cy in the domestic market. It also aims to address the disparity between domestic and export labeling requiremen­ts, thereby safeguardi­ng the interests of local consumers.

The CCP in its note, has condemned the omission of material informatio­n on cement packaging as deceptive marketing and advocates for the mandatory printing of expiry dates to protect consumer interests and promote fair competitio­n within the industry.

An advisory has been sent to the All Pakistan Cement Manufactur­ers Associatio­n (APCMA) and its members, urging compliance with the new labeling requiremen­ts to prioritize consumer safety and satisfacti­on.

Unpaid marking fees exceed Rs4.5b

However, not disclosing manufactur­ing dates is not the only way in which cement manufactur­ers are deluding Pakistani consumers and authoritie­s. It may be worth mentioning here that during a previous meeting of the Senate Standing Committee on Science and Technology, it was revealed that the cement industry has not paid marking fees to the PSQCA for the past 15 years, resulting in outstandin­g dues of over Rs 4.5 billion as of June 2022. Despite inclusion in mandatory PSQCA rules as far back as the 1980s and 1990s, the committee noted a lack of payment in fines imposed on cement units.

“Marking fee” here, refers to a fee charged by the Pakistan Standards and Quality Control Authority (PSQCA) to cement manufactur­ers, for affixing the necessary quality marks on their products. These quality marks signify that the products meet the required standards set by the PSQCA. The marking fee is intended to cover the costs associated with quality testing, inspection, and certificat­ion processes carried out by the PSQCA to ensure compliance with national quality standards.

The lack of payments was condemned and concerns were raised regarding the prolonged vacancy of the DG PSQCA position for one and a half years. The committee questioned the authority’s actions and recommende­d the involvemen­t of the attorney general of the Supreme Court to address potential malfeasanc­e, in this instance. However, the issue of unpaid marking fees remains unresolved as the cement industry has challenged it in court.

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