Do­mes­tic god­dess turns into econ­o­mist: Study

The Pak Banker - - Front Page -


A new study re­veals that the role of the do­mes­tic god­dess is chang­ing, mak­ing way for a new breed of do­mes­tic economists, as house­holds are forced to take more con­trol of their fi­nances and stretch tight bud­gets fur­ther.

The re­search, com­mis­sioned by Bar­clay­card with Mum­snet mem­bers, high­lights that, de­spite the econ­omy show­ing signs of growth, fam­i­lies are be­ing forced to get savvier with their spend­ing as more than half (52%) have changed the way they spend to max­imise what they earn through re­wards. Sim­i­larly, two thirds (65%) ad­mit to keep­ing a reg­u­lar check on re­ward and loy­alty points, demon­strat­ing that it is be­com­ing es­sen­tial for boost­ing their fam­ily’s fi­nances.

In­ter­est­ingly, it seems there has been a shift in roles in the house­hold. Whilst most fam­i­lies continue to fol­low the tradition of hav­ing one main in­come earner, the fi­nan­cial re­spon­si­bil­ity of the sup­port­ing part­ner is be­com­ing more im­por­tant as a re­sult of the re­ces­sion. Al­though they don’t bring a wage into the house­hold, al­most one in five see their role as manag­ing the house­hold fi­nances and mak­ing bud­gets work harder.

Fam­ily purse strings may be tight­en­ing when it comes to spend­ing and our re­search has shown that mums are cram­ming an av­er­age of four re­ward or loy­alty cards into their wal­lets as they look to get more back from their weekly spend than ever be­fore.

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