Mem­ber­ship re­wards from Amer­i­can Ex­press

The Pak Banker - - Front Page -


In time for the hol­i­day shop­ping sea­son, the Mem­ber­ship Re­wards pro­gram launches Mo­bile Gift Cards, al­low­ing Card­mem­bers to use Mem­ber­ship Re­wards points for smart­phone-en­abled gift cards and use them in­stantly to pay with their smart­phones. Mo­bile Gift Cards are cur­rently avail­able for eight dif­fer­ent re­tail­ers in­clud­ing: Ba­nana Repub­lic, Gap, Old Navy, PB­teen, Pot­tery Barn, Pot­tery Barn Kids, West Elm and Wil­liams-Sonoma.

We know our Card­mem­bers want the flex­i­bil­ity to use the points they’ve earned for re­wards they want, when and how they want them, said Christo­pher Be­sendor­fer, Vice Pres­i­dent Loy­alty and Mem­ber­ship Ben­e­fits, Amer­i­can Ex­press. As the worlds of on­line and off­line con­verge, we’re find­ing new ways for Card­mem­bers to use points, whether at home, on the run, and now in­stantly in-store with a Mo­bile Gift Card.

In ad­di­tion to in-store pur­chases, Card­mem­bers can also use Mo­bile Gift Cards to pay for items on­line or over the phone. Ac­cord­ing to a re­cent Amer­i­can Ex­press Spend­ing & Sav­ing Tracker, a sur­vey of U.S. gen­eral con­sumers, al­most a third of Amer­i­cans (32%) plan to use their smart­phones for hol­i­day shop­ping this year, an in­crease of 8% from 2011. More will also turn to re­ward points to off­set the cost of hol­i­day shop­ping (16% vs. 13% in 2011), with the trend most preva­lent among af­flu­ent con­sumers ( 21% vs. 17% in 2011).

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